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Mahindra Marazo & Dept of women & child devp most advertised in BARC week 39

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MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 22-28 September 2018.

The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

The data demonstrates ads that were inserted the most in week 39 of 2018.

Top Advertisers:

For week 39, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,41,477 ad insertions on television. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.

Far behind HUL, in terms of ad insertions, Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s second position with a mere 70,382 ad insertions.

Kolkata based ITC Ltd retained its third position with mere 34,532 ad insertions. ITC has a diversified business that includes Fast-Moving Consumer Goods (FMCG), hotels, paperboards and packaging, agri business and information technology.

Amazon Online entered the top 5 list in week 39 with 31955 insertions, followed by Marico with 25994 ads.

It is noteworthy that last week, the e-commerce platform stood at ninth position with only 22930 insertions.

Top Brands:

Ministry of Women and Child Development entered the top 10 list of advertisers and with a bang! It became the most advertised brand with 15367 as insertions.

Mahindra Marazzo that was launched in September 2018, suddenly decided to go big on television advertising. The brand was the second most advertised in week 39 with 12067 ad insertions.

Toilet cleaner Harpic, from the house of Reckitt Benckiser that was the top advertised brand last week, slipped to third position with 10,771 insertions followed by Hotel searching website, Trivago at 10130 insertions.

policybaazar.com entered the top 5 list after a long hiatus and came in fifth with mere 9,763 ad insertions.

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