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Amazon Prime exceeds 150 mn subscribers

MUMBAI: E-commerce giant Amazon has revealed that its subscriber base has grown to over 150 million subscribers. More people signed up prime membership in the fourth quarter than ever before. Amazon founder and CEO Jeff Bezos boasted of its streaming services’ success as well. Bezos said that the...

iWorld Over The Top Services
Ad spend on mobile to hit $240 billion globally: App Annie

According to the State of Mobile 2020 report by App Annie, this year comes out to be the biggest year for mobile, with advertisers fuelling the revenue. Mobile ad spends reach $240 billion as brands utilise mobile’s potential.

iWorld Over The Top Services
The future of AI and ML-driven platforms in the coming decade

Whenever I talk about artificial intelligence (AI) and machine learning (ML), most people immediately think of Terminator or one of the many sci-fi movies that show super-intelligent machines trying to overpower the human race. But in reality, we use AI in our day-to-day lives more often than we...

MAM Marketing Brands
boAt ups the ante; becomes the 1st Indian brand to be showcased at both Google and Amazon booths at CES 2020

New Delhi: boAt Lifestyle, a brand recognized for its Audio electronic products becomes the 1st Indian brand to be showcased at both Google and Amazon booths at CES 2020. The home-grown brand unveiled its Rockerz 315 SVA smart wireless earphones with an inbuilt Google assistant at the event. In...

MAM Marketing MAM
LCOs and new tariff order challenges

With the evolution of television, cable industry has gone through various challenges from competing with DTH operators to digitisation to NTO. Although implementation of NTO was the biggest challenge for the cable industry, it managed to overcome all the challenges they came across.

Cable TV Local Cable Operators

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