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ITC’s Dark Fantasy partners with Brodha V to launch ‘The Vanilla Fills Anthem'

ITC Foods’ Sunfeast Dark Fantasy Vanilla Fills crème biscuits were launched with the endeavour to bring the signature experience to the vanilla crème and dark shell biscuit segment. Crafted to break the monotony of the regular crème biscuits,

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Team Pumpkin retains ITC Foods Division's digital mandate

Mumbai: Team Pumpkin will continue to work on digital creatives, moment marketing, and tech-enabled social media for ITC Foods Division brands including Bingo Mad Angles, Bingo Tedhe Medhe, Yippee Noodles, Sunfeast Moms Magic, Aashirvaad Svasti Milk and others.

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Connected TV: A growing market in India

Mumbai: Connected TV has an audience base of 45 million in India, according to Madison Advertising Report 2022. The segment contributes eight to ten per cent of the digital audience currently. In the last five years, it has grown nine times and is expected to grow by another four times to reach an...

Television Production House Online Content
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Mullen Lintas wins creative duties for ITC’s Fabelle

Mumbai: ITC's luxury brand of handcrafted chocolate creations Fabelle has awarded its creative mandate to Mullen Lintas. The agency will help the brand shift the perception of Fabelle from luxury chocolates to ‘unparalleled, distinguished chocolate experiences.’ Mullen Lintas' Bangalore office will...

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ITC's Fabelle debuts on Metaverse with a 3D wedding

Mumbai: With the new normal setting in, platforms like Metaverse are bringing people closer than ever before. ITC’s luxury chocolate brand Fabelle Exquisite Chocolates made its debut in Metaverse over this weekend. Fabelle was an integral part of two weddings hosted on the Yug Metaverse and the...

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