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HUL leads top ten advertiser list in Week 31: BARC

Mumbai: Hindustan Unilever Ltd was the top advertiser across genres in BARC week 31 (31 July – 6 August), with ad volume of 5487.39 (‘000 secs). Grabbing the second position was Reckitt Benckiser (India) Ltd (3213.56). The top two brands were followed by Brooke Bond Lipton India Ltd, Cadbury’s...

MAM Marketing Brands
HUL retains top advertiser spot in week 28: BARC

Continuing with last week’s trend, Hindustan Unilever Ltd. maintained its position as the top advertiser across genres during BARC week 28 (10 July – 16 July). The recorded ad volume, however, fell from 4893.09 (‘000 sec) in week 27 to 4450.14 (‘000 sec).

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Dettol replaces logo with images of Covid warriors

In a first, hygiene brand Dettol has replaced its well-known logo with the image of Covid warriors on its liquid handwash packs. The four million packs will be available on e-commerce channels and across 500,000 stores in India from the third week of June.

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Dettol launches anthem to spread the message of hope

New Delhi: With India struggling to combat the second wave of the coronavirus pandemic, Dettol on Monday launched an anthem to spread the message of positivity and hope. The brand has attempted to reiterate the criticality of good habits like hand hygiene, wearing masks, maintaining social distance...

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BARC week 14: Lizol leads the brands list

The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 3 April and 9 April 2021. The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that...

Television TV Channels Viewership

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