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Report on Shemaroo

Amazon, Wipro enter top 5 in BARC advertiser data week 34

Amazon, Wipro enter top 5 in BARC advertiser data week 34

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MUMBAI: It was an interesting week 34. A lot of positions changed, newer brands in the top list and some that topped last week, were out from the eminent list.

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 18 August to 24 August 2018.

The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

The data demonstrates ads that were inserted the most in week 34 of 2018.

Top Advertisers:

Nothing much has changed this week in the advertising domain on television as most advertisers retained their last week’s position.

For week 33, Hindustan Unilever Ltd (HUL) retained its position as the top advertiser and led with 158242 ad insertions on television. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.

Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s second position with 86768 ad insertions.

Kolkata based ITC Ltd was at third position this week with 45703 ad insertions. ITC has a diversified business that includes fast-moving consumer goods (FMCG), hotels, paperboards and packaging, agri business and information technology.

This was followed by Dairy Milk manufacturer Cadbury India with 28107 ad insertions

FMCG company Wipro entered the top 5 advertisers list after a hiatus of several months. Wipro inserted its ads 25650 times in week 33.

Top Brands:

The Indian Ministry of Health and Family Welfare that been in the top two list for last few weeks, didn't make it in the top 10 most advertised brand this week.

Santoor sandal and turmeric soap retained its last week’s top position and was advertised the most in week 33 with 14085 ad insertions.

E-commerce major Amazon entered the top 5 list to become the second most advertised brand ahead of the festive season with 12873 ad insertions.

Toilet cleaner Harpic, from the house of Reckitt Benckiser entered the top 5 list and became the third most advertised brand with 11992 ad insertions followed by policybazaar.com with 11891 ad insertions.

The state of Kerala that was heavily flooded over the last few weeks saw help coming in from all sectors and stature of people. Brands, networks, broadcasters, all came in with a lending hand to help the victims start a new life and raise donations. Star India collaborated with various actors to announce the help and urge people to join in and donate for #AllForKerala.

The initiative ended up making Star network the fifth most advertised on television screens with ad insertions of 11138.

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