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Amazon, Wipro enter top 5 in BARC advertiser data week 34

It was an interesting week 34. A lot of positions changed, newer brands in the top list and some that topped last week, were out from the eminent list. The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 18 August to 24...

Television TV Channels Viewership
Trivago enters top 5 brands; HUL top advertiser again in BARC week 33

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 11 August to 17 August 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
Why does Dairy Milk continue to remain India's favourite chocolate?

Go to any store in India and ask the person to hand you a Cadbury. You are for sure to get a bar of Dairy Milk, wrapped in purple cover, in your hand. Such has been the company’s branding that chocolate has become synonymous with Cadbury, although it is a brand with many candies.

MAM Marketing Brands
How Cadbury perfected its communication in India

MUMBAI: What comes to your mind when you hear ‘kuch meetha ho jaaye?’ If you’ve been in India for the last two decades, you would instantly blurt out Cadbury. But the popular Indian chocolate has a 100-year-old history.

MAM Media and Advertising Ad Campaigns
Dairy Milk innovates Silk for Valentine's Day

MUMBAI: Cadbury Dairy Milk has been associated with meetha (sweet) for the longest time and is the popular choice for gifting by most Indians. Over the years, Mondelez India has built and led the occasion through its concerted marketing efforts and gifting innovations.

MAM Marketing MAM

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