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Why does Dairy Milk continue to remain India's favourite chocolate?

Go to any store in India and ask the person to hand you a Cadbury. You are for sure to get a bar of Dairy Milk, wrapped in purple cover, in your hand. Such has been the company’s branding that chocolate has become synonymous with Cadbury, although it is a brand with many candies.

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How Cadbury perfected its communication in India

MUMBAI: What comes to your mind when you hear ‘kuch meetha ho jaaye?’ If you’ve been in India for the last two decades, you would instantly blurt out Cadbury. But the popular Indian chocolate has a 100-year-old history.

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Dairy Milk innovates Silk for Valentine's Day

MUMBAI: Cadbury Dairy Milk has been associated with meetha (sweet) for the longest time and is the popular choice for gifting by most Indians. Over the years, Mondelez India has built and led the occasion through its concerted marketing efforts and gifting innovations.

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Dairy Milk & MTV host Friendship Adda, release TVC

Cadbury Dairy Milk would be celebrating Friendship Day at a unique Cadbury Friendship Adda on 4 August at Sophia College, Mumbai. In association with MTV, a number of engagement activities, musical performances by college bands etc are planned.

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