IPL media rights: Major contenders come on board to buy ITT

IPL media rights: Major contenders come on board to buy ITT

Disney Star, Reliance, Viacom18, Zee, Sony are keen on buying the rights for 2023-2027 cycle.

BCCI

Mumbai: Within a week of Board of Control for Cricket in India (BCCI) releasing the Invitation-To-Tender (ITT) to sell the Indian Premier League (IPL) media rights for the 2023-27 broadcast seasons, major players such as Disney Star, Reliance Viacom18, Sony, Zee and Amazon, and an unnamed company have bought the document.

As per a report by The Times of India, American tech giant Apple is expected to buy the ITT next week.

BCCI invites bids for IPL media rights from 2023-27

The total base price for the media rights has been set at Rs 32,890 crore calculated on the basis of 74 matches to be played this season. The board has divided the rights into four bundles including TV broadcast rights for the Indian subcontinent set at a base price of Rs 18,130 crore (74 games), digital rights for the Indian subcontinent set at a base price of Rs 12,210 core (74 games), non-exclusive digital rights for Indian subcontinent (18 matches including the opening match, four playoffs and night games of the doubleheaders) set at a base price of Rs 1,440 crore and TV and digital rights for the rest of the world (74 games) set at a base price of Rs 1,110 crore.  

The e-auction for the media rights will be held in the second week of June. The deadline to purchase the ITT will end on 10 May.