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WinZO onboards as sponsor for India-Australia series on SonyLiv

MUMBAI: Homegrown e-sports platform WinZO has come onboard as the official co-powered sponsor of the India tour of Australia on SonyLIV. This is the first time WinZO will be sponsoring a major sports event on a digital platform. India’s tour of Australia, starting on 27 November 2020, is the Men in...

MAM Marketing MAM
SPN India honoured for diversity and inclusion efforts

MUMBAI: Sony Pictures Networks India (SPN),  has been recognized among 100 best companies for women in India by Working Mother and Avtar, and as an exemplar of inclusion in their most inclusive companies index. This year marks the fourth consecutive win for SPN being featured on the Avtar list for...

Television TV Channels Sports
Foxtel to launch streaming service on 25 May

Australian pay TV company Foxtel will launch a new entertainment streaming service on 25 May, entering the crowded streaming market. The official announcement has ended all speculations regarding the launch that have been doing the rounds.

iWorld Over The Top Services
Is it all gloomy for independent OTT players?

Though everyone is ravenous to take a bite out of India's rich streaming phenomenon, it's not all hunky dory for independent players. Consumer acquisition, retention and chalking out a sustainable monetisation plan are tougher than they seem. While deep-pocketed giants may survive, the road is...

iWorld Over The Top Services
Crisis no bar on creativity: Brands, agencies team up amidst COVID-19 scare

MUMBAI/NEW DELHI: The rules of communication had never been so versatile as we are witnessing now. When almost the whole world is under lockdown, business running from homes, probably for the first time in history, and purchase patterns seeing curves deviating from regular,  the communication and...

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