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ZEE5's content strategy is customer-centric: Aparna Acharekar

The core values of Zee’s digital platform are based on three Cs – compelling content, the convenience of viewing  and consumer experience, said ZEE5 programming head Aparna Acharekar while giving a presentation at the fourth edition of The Content Hub 2020 organised by indiantelevision.com.

Specials Event Coverage Content Hub
Partha Sinha joins the Times Group

Mumbai: McCann India Managing Director and Vice Chairman Partha Sinha has joined the Times Group as President Response. He will focus on growing revenue and enable interaction between brands and content. An alumnus of IIT Kharagpur and IIM Ahmedabad, Sinha had dabbled in nuclear design engineering...

MAM Media and Advertising People
Hindi GEC women-centric shows highlight crucial issues around women's day

MUMBAI: Over a period of time, Hindi GECs have made many attempts to show the female protagonist in a stronger character. From Tulsi of Kyunki Saas Bhi Kabhi Bahu Thi and Parvati of Kahaani Ghar Ghar Ki solving their domestic issues in the shows to Anandi of Balika Vadhu fighting for her basic...

Television TV Channels GECs
Nobel Hygiene gets ‘Real’ with the launch campaign of RIO -Heavy Duty Pads

Mumbai: RIO, the first sanitary pad designed for women with heavy flow, launched its communication campaign featuring Radhika Apte. With the campaign, RIO aims to spread awareness about heavy flow and establish the inadequacy of existing solutions.

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Publicis India rolls out integrated campaign for Zee Biskope

MUMBAI: For the first time ever, recently launched Zee Biskope has got on-board all three superstars of Bhojiwood – Nirahua, Pawan Singh, and Khesari Lal Yadav as its brand ambassadors. It also rolled out a high-decibel integrated ad campaign that celebrates the channel’s unique offerings. The...

MAM Marketing MAM

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