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ZEE and Helo App crafts in partnership

MUMBAI: Delivering on its promise of meeting brand objectives by  providing solutions with exceptional incremental value to its clients through a platform agnostic approach, the Content & Partnerships vertical of Zee Entertainment Enterprises  Ltd (ZEEL) has taken brand solutions to newer...

Television TV Channels GECs
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How Dangal TV is ruling the heartland

Nearly a decade after it was launched, Dangal TV has emerged as one of the most-watched channels in India across genres, thanks to a well-thought-out strategy of curating selective old shows and producing originals on Indian history and mythology, apart from the usual soap-operas.

Television TV Channels Regional
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ZEEL's Kartik Mahadev on Zee Café strategy, BBC First block, post-NTO campaigns

English entertainment channels was feared to face the most challenging time in the NTO phase. ZEEL English Cluster Business Head Kartik Mahadev informs that initially there were some flux at ground level between consumers and distributors but increasing awareness of the MRP regime through campaigns...

Television TV Channels English Entertainment
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Marking its 27th Anniversary, Zee announces attractive Festive Bonanza Offer on its leading entertainment channels

MUMBAI: The television industry has successfully managed to transition to the New Tariff Order (NTO) regime. Zee, as the leading television network of the country has collaborated extensively with industry players to ensure a smooth transition. To mark its 27th Anniversary, Zee has taken yet...

Television TV Channels GECs
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Essel Group, lenders agree on timeline extension for sale of assets

MUMBAI: Multi-faceted business conglomerate Essel Group announced and confirmed that its lenders have unanimously agreed to extend the timeline, enabling the group to optimise the value output from the sale of its assets. As per the official communication issued on 20 September 2019, the group was...

Television TV Channels GECs

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