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Star leads TV network sweepstakes

MUMBAI: Which is the ruling television network in India? Which of them has  raced ahead in the viewership stake post the opening up of the lockdowns? Which network’s content is resonating better with viewer cooped up in homes? Well, the Broadcast Audience Research Council (BARC) has released data...

Television TV Channels GECs
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Zee is becoming a part of advertisers' culture: Ashish Sehgal

Zee Entertainment Enterprise Ltd has gone through turbulent times for the past 18 months but under the able leadership of CEO Punit Goenka it seems to have managed to win the market confidence despite the impact of Covid2019 pandemic on revenues and the new NTO orders of channel pricing.

Television TV Channels Viewership
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Amit Nevrekar moves to ZEE5 as head of account planning

MUMBAI: ZEE5 has appointed Amit Nevrekar as head of account planning (strategy and revenue operations). Previously, he was working with Zapr Media Labs for one year as industry evangelist where he was responsible for television and digital integrated media planning & measurement through Google...

iWorld Over The Top Services
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How Zee re-oriented its international strategy in FY2019-20

NEW DELHI: With the world grappling with a slowdown and a potential recession, companies have been tinkering around with their domestic and international strategies. India’s leading broadcaster Zee Entertainment Enterprises (Zeel)- which had been grappling with its own ownership issues -  is no...

Television TV Channels GECs
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Focussing on the Long Term, Gozoop Announces Appraisals for its team

Gozoop - India’s leading independent digital-first communication company has announced appraisals for its employees. In these unprecedented times, while most companies are cutting costs and laying off staff, Gozoop has prioritised its team’s best interests. It has decided to reward its top...

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