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Uday Shankar speaks up about IPL 2020 in Covid times

MUMBAI: Disney Star India chairman Uday Shankar seems to thrive in crisis moments. The ongoing pandemic seems to have brought out the best in the former journo. The world’s most prestigious and valued cricket tournament the Indian Premier League (IPL) – on which he had betted big three years ago by...

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Dream11's Harsh Jain-speak on the fantasy games leap

NEW DELHI: Fantasy sports platform Dream11 hit the headlines in early August when its bid of Rs 220 crore for the title sponsorship of the Indian Premier League (IPL) 2020 came out tops, beating back the offers from larger firms. And it polevaulted its founders Harsh Jain and Bhavit Sheth into the...

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Why IPL2020 makes sense for marketers and brands

The countdown to the 2020 season of India’s biggest sports extravaganza – the Indian Premier League (IPL) – has begun. Come 19 September, more than a billion eyes will be riveted on their TV screens as the first ball of the first match between Mumbai Indians and Chennai Super Kings is bowled at 7....

Television TV Channels Sports
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BCCI invites third party interest for IPL title sponsorship rights

The Board of Control for Cricket in India (BCCI) has invited third parties to express their interest (EOI) in acquiring the title sponsorship rights for the Indian Premier League 2020 (IPL) to be held in the United Arab Emirates from 19 September 2020 to 10 November 2020.

Television TV Channels Sports
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#BoycottIPL trends as Vivo retains title sponsorship

NEW DELHI: Talk about brand image and India’s favourite sporting tournament, Indian Premier League (IPL), has found itself in a tough spot after the news of it retaining Chinese mobile brand Vivo as its title sponsor came out last evening. Soon after, #BoycottIPL started trending across social...

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