Television

Kannada KBC to air on Colors Kannada starting 22 June

'Kannada Kotyadipathi' will air on the weekends at 8 pm over 20 weeks.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/06/19/kb.jpg?itok=5icRXFtz

BENGALURU: Viacom18 has taken over where Star India left off – the Kannada version of Kaun Banega Crorepati – Kannadada Kotyadipathi or KK will start airing on Viacom18’s flagship Kannada GEC Colors Kannada and its HD counterpart Colors Kannada HD starting Saturday 22 June.

It’s a strategic move as far as Viacom18’s Kannada entertainment cluster head Parameshwar Bhat is concerned – Colors Kannada has a strong lineup of programmes for the week. More often than not, more than half of the programmes in Broadcast Audience Research Council of India (BARC) list of top 5 Kannada programmes in Karnataka during primetime are aired on it. Besides, on most weeks, Colors Kannada is the most watched Kannada channel based on BARC weekly data.

Bhat needed the weekend programming of his flagship channel to be strengthened – he asked for it and got the rights for KK for his channel when Star India forsake the show after a not very successful season in 2018. Colors will air 41 episodes, of which 4 have already been canned, for the clone that has been tweaked for local Kannada audiences of the globally popular Who Wants To Be A Millionaire. Colors has tweaked the fourth season of KK a bit as compared to the previous editions – besides the changes that evolved with each season, the channel has brought back Kannada film icon Puneeth Rajkumar to host the show.

Industry pundits peg the KK cost per episode at Rs 25 lakh or thereabouts. While not confirming the estimates, Bhat is confident that the show will be in the black. And he has his experience with Kannada Bigg Boss to back his confidence. “A property such as Kannadada Kotyadipathi attracts spot advertisers even during the day of the broadcast of the show,” he says. Bhat says that he is sure of them coming in, more so for the weekend, which incidentally, he feels is just an urban phenomenon. For rural folks all weekdays are the same, be they working days or weekends for the rest of the world. He has already roped in Wipro’s soap brand Santoor as presenting sponsor, Eastern Masala and detergent Rin as powered by sponsor and another soap brand – Chandrika Soap as special partner. His marketing is actively working out deals, he says.

Colors has a 360-degree marketing plan to attract eyeballs for KK with touchpoints across on-ground, outdoor, radio, print, cross channel and digital. However, outdoor and billboard promos on the 500 to 600 Karnataka State Road Transport Corporation buses have been restricted to outside Bengaluru for now. Once the show starts Bhat plans to strategically release ads across media including print. Most of the creative work has been done in-house by the channel’s own teams.

Company speak:

Besides strengthening the weekend slot, there are other reasons for Colors doing the show. Here’s what Viacom18 Head of regional entertainment Ravish Kumar had to say via a press release: “The language content consumers have grown enormously over the years and though their tastes vary from region to region, they all converge at family game-show formats like Who Wants To Be A Millionaire. The universality of a quiz-show brings about cohesivity in viewing making it enjoyable and enhances captive engagement. Featuring real people and stories that showcase their aspiration and reason to win a substantial sum makes for a compelling content proposition.”

Kumar further added, “Gauging the success of our previous two editions in different languages, we’re confident that Kannadada Kotyadipathi will certainly be well received by viewers as well as the advertisers on our channel, who rely on us to bring only the best of content to Kannada television.”

Elaborating further, Bhat said, “Colors Kannada leads the roster in creating and presenting pathbreaking content for its viewers, and Kannada Kotyadipathi is yet another example of our commitment to be industry leaders. We’re luring audience to a form of entertainment that keeps them engaged as well as invested. While the format of the game remains unchanged, we’re scaling up the production and sprucing our treatment to make it more delightful for viewers across genres and milieu; and are also bringing back on board the indomitable superstar Puneeth Rajkumar who will multitask as a host, a friend and a guide.”

KK is produced by Studio Next, the production house of Sony Pictures Networks. Studio Next holds the license of the format, for all Indian languages and has produced more than 1,800 episodes of the show across nine languages. The latest edition of KK will have an upgraded look and feel including an advanced set, claims a press release

Studio Next head Indranil Chakraborty said, “We are extremely happy and privileged to bring the show to the people of Karnataka with their favourite host, Puneet Rajkumar and in the leading channel, Colors Kannada. We have maintained the same ethos of the show as in other languages, followed strict and transparent process for contestant selection and delivered production quality of the highest standards. Kannada Kothyadipathi will celebrate the great leveller of our society i.e. knowledge”.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/barc-india.jpg?itok=l90ZKo8v
IPL 13 scores better than IPL 12

IPL 13 was the most awaited live property of the year, especially after Covid2019 turned us all into house-bound hermits. It provided people with a much needed break from the pandemic-induced stress and negativity.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/panel-scrnshot.jpg?itok=_t22rlX6
How technology has democratised news production

MUMBAI: The newsrooms of today are much evolved than what they were a decade ago. They are spending millions of dollars every year to make systems and processes more efficient so that the news churn out rate is faster and more mobile. Technology is being leveraged in unexpected ways to cater to a...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/yahs.jpg?itok=4Ge2HCsZ
Centre appoints Yashvardhan Kumar Sinha as new CIC

MUMBAI: Former diplomat and central information commissioner Yashvardhan Kumar Sinha has reportedly been appointed as the country’s next chief information commissioner (CIC), two months after the position fell vacant. Media reported that 155 applications were received for the post of CIC. The...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/news.jpg?itok=M5HWyCmg
Primetime : News vs TRP

Major news channels in India have been criticised lately for turning primetime into a “farce”. The coverage of late actor Sushant Singh Rajput’s death has further tainted news media’s image, sparking the debate if they should relook at content.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/movies.jpg?itok=WuRNfxws
Celebrate Halloween with Movies NOW and MNX’s blockbuster premieres, The Prodigy and Child’s Play

NEW DELHI: Halloween is the perfect time to grab some popcorn, huddle with your loved ones and watch some spooky movies! Indulging viewers in an exciting night of thrills and chills with back to back movies that will get you in the Halloween spirit, Movies NOW and MNX is all set to simulcast the...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/bombay-high-court-2.jpg?itok=a87wXSm9
Can media reporting hamper due course of law, asks Bombay HC

NEW DELHI: The Bombay high court has sought written submissions from all parties regarding the adverse effects of media reporting on any investigation and the court’s own jurisdiction in such cases, in the ongoing case of PIL against media trials. The case has been pushed to 6 November for further...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/bhupendra.jpg?itok=H1LzRJWC
India Ahead’s Bhupendra Chaubey bets big on regional news

MUMBAI: Senior journalist and former main man of CNN News18, Bhupendra Chaubey is a very busy man. He is juggling the affairs of 12 editions of Telugu daily Andhra Prabha as well as running English news channel India Ahead. Since joining the national news channel as owner & co-promoter in June...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/barc_0.jpg?itok=qARSKbou
BARC week 42: Amazon retains top brand spot

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 10 October to 16 October 2020. The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/sony.jpg?itok=1wQeW-_H
Catch the non-stop Hollywood dhamaka on Sony PIX all of November

MUMBAI: It is going to be non-stop entertainment on Sony PIX owing to a barrage of special programming which includes the Indian Television Premiere of Fast & Furious Presents: Hobbs & Shaw, Happy Death Day 2U and US; Diwali Dynamite – a multi-language festival, and Amazement at primetime...

Television TV Channels English Entertainment

Sign up for our Newsletter

subscribe for latest stories

* indicates required