Television

Kannada KBC to air on Colors Kannada starting 22 June

'Kannada Kotyadipathi' will air on the weekends at 8 pm over 20 weeks.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/06/19/kb.jpg?itok=_G5TB-Rk

BENGALURU: Viacom18 has taken over where Star India left off – the Kannada version of Kaun Banega Crorepati – Kannadada Kotyadipathi or KK will start airing on Viacom18’s flagship Kannada GEC Colors Kannada and its HD counterpart Colors Kannada HD starting Saturday 22 June.

It’s a strategic move as far as Viacom18’s Kannada entertainment cluster head Parameshwar Bhat is concerned – Colors Kannada has a strong lineup of programmes for the week. More often than not, more than half of the programmes in Broadcast Audience Research Council of India (BARC) list of top 5 Kannada programmes in Karnataka during primetime are aired on it. Besides, on most weeks, Colors Kannada is the most watched Kannada channel based on BARC weekly data.

Bhat needed the weekend programming of his flagship channel to be strengthened – he asked for it and got the rights for KK for his channel when Star India forsake the show after a not very successful season in 2018. Colors will air 41 episodes, of which 4 have already been canned, for the clone that has been tweaked for local Kannada audiences of the globally popular Who Wants To Be A Millionaire. Colors has tweaked the fourth season of KK a bit as compared to the previous editions – besides the changes that evolved with each season, the channel has brought back Kannada film icon Puneeth Rajkumar to host the show.

Industry pundits peg the KK cost per episode at Rs 25 lakh or thereabouts. While not confirming the estimates, Bhat is confident that the show will be in the black. And he has his experience with Kannada Bigg Boss to back his confidence. “A property such as Kannadada Kotyadipathi attracts spot advertisers even during the day of the broadcast of the show,” he says. Bhat says that he is sure of them coming in, more so for the weekend, which incidentally, he feels is just an urban phenomenon. For rural folks all weekdays are the same, be they working days or weekends for the rest of the world. He has already roped in Wipro’s soap brand Santoor as presenting sponsor, Eastern Masala and detergent Rin as powered by sponsor and another soap brand – Chandrika Soap as special partner. His marketing is actively working out deals, he says.

Colors has a 360-degree marketing plan to attract eyeballs for KK with touchpoints across on-ground, outdoor, radio, print, cross channel and digital. However, outdoor and billboard promos on the 500 to 600 Karnataka State Road Transport Corporation buses have been restricted to outside Bengaluru for now. Once the show starts Bhat plans to strategically release ads across media including print. Most of the creative work has been done in-house by the channel’s own teams.

Company speak:

Besides strengthening the weekend slot, there are other reasons for Colors doing the show. Here’s what Viacom18 Head of regional entertainment Ravish Kumar had to say via a press release: “The language content consumers have grown enormously over the years and though their tastes vary from region to region, they all converge at family game-show formats like Who Wants To Be A Millionaire. The universality of a quiz-show brings about cohesivity in viewing making it enjoyable and enhances captive engagement. Featuring real people and stories that showcase their aspiration and reason to win a substantial sum makes for a compelling content proposition.”

Kumar further added, “Gauging the success of our previous two editions in different languages, we’re confident that Kannadada Kotyadipathi will certainly be well received by viewers as well as the advertisers on our channel, who rely on us to bring only the best of content to Kannada television.”

Elaborating further, Bhat said, “Colors Kannada leads the roster in creating and presenting pathbreaking content for its viewers, and Kannada Kotyadipathi is yet another example of our commitment to be industry leaders. We’re luring audience to a form of entertainment that keeps them engaged as well as invested. While the format of the game remains unchanged, we’re scaling up the production and sprucing our treatment to make it more delightful for viewers across genres and milieu; and are also bringing back on board the indomitable superstar Puneeth Rajkumar who will multitask as a host, a friend and a guide.”

KK is produced by Studio Next, the production house of Sony Pictures Networks. Studio Next holds the license of the format, for all Indian languages and has produced more than 1,800 episodes of the show across nine languages. The latest edition of KK will have an upgraded look and feel including an advanced set, claims a press release

Studio Next head Indranil Chakraborty said, “We are extremely happy and privileged to bring the show to the people of Karnataka with their favourite host, Puneet Rajkumar and in the leading channel, Colors Kannada. We have maintained the same ethos of the show as in other languages, followed strict and transparent process for contestant selection and delivered production quality of the highest standards. Kannada Kothyadipathi will celebrate the great leveller of our society i.e. knowledge”.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/06/ptc.jpg?itok=NH8pQ4GR
PTC Network Gave Wings To A New Era With World’s First Ever Online Award Ceremony: PTC Punjabi Film Awards 2020

PTC Network actually created history by converting a regular awards show into a virtual one and beating all odds to put up a fantastic gala roller coaster ride of a ceremony held on virtual stage with hosts joining in from different cities and audience watching with open mouth, wondering how was...

Television TV Shows Awards
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/06/spsn.jpg?itok=Liqslczm
Sony SIX channels to air West Indies Tour of England 2020 from 8 July

KOLKATA: Sony Pictures Sports Network (SPSN)  announces the return of LIVE cricket action after 120+ days, with the West Indies Tour of England 2020. As cricket finally makes a comeback with West Indies taking on England, viewers can watch the series unfold live and exclusive on SONY SIX channels...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/06/film.jpg?itok=0YoQXCzi
Film, TV, digital series shoots to begin in Madhya Pradesh

MUMBAI: Film, television and digital series shooting can resume in Madhya Pradesh after complying with measures in place to contain the coronavirus outbreak, said an advisory from the state's tourism board. The board's additional managing director Sonia Meena said a set of rules has been prepared...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/06/gec.jpg?itok=gx0KHFo7
Colors to air fresh episodes of key shows from tonight

MUMBAI:  Hindi GEC Colors has announced its content resumption strategy by presenting fresh episodes of marquee shows. Soon after Khatron Ke Khiladi last week, the channel will air new episodes of Shakti Astitva Ke Ehsaas Kii and Barrister Babu starting 6 July at 8 pm and 8.30 pm respectively....

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/06/zeebi.jpg?itok=DiQpT6wY
Get ready to soak in Rain & Romance as ZEE Biskope rejoices Sawan with unique film festivals

NEW DELHI: The month of rain and romance brings in joyful festivities& celebrations. It’s that time of the year when the symphony of raindrops landing on the parched leaves evokes poetic romance while we sip a piping hot tea enjoying the monsoon musings. As an occasion, Sawan has been...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/06/zee.jpg?itok=KBK5EIK_
Stay Vigil And Beware Of The Monsters Around You As Zee Café Brings ‘Penny Dreadful: City Of Angels’

You have seen her manipulative and cunning side as Margaery Tyrell in Game Of Thrones, now watch her raise hell, quite literally, in ‘Penny Dreadful: City Of Angels.’ Natalie Dormer returns, this time deadlier than ever before as fierce demoness Magda in this magnetic and chilling tale that will...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/06/cart.jpg?itok=iUvGyrr3
New-gen kids prefer OTT platforms to kids’ TV channels

Back in the ’90s or early 2000s, kids had control over TV remotes during their vacation. Many kids would not have finished their meals without Mickey Mouse or Tom and Jerry on the screen which later became Pokemon and The Mask as well.

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/06/tv.jpg?itok=FLjVZbaj
5 million cable TV subscribers cut the cord during Covid2019

The lockdown and its lack of content on television seem to have had an impact on viewers. About 4.5 to five million subscribers have gotten off TV and DTH services since lockdown started. Additionally, several others have downgraded their subscription packages.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/04/Siddharth%20Kumar%20Tewary.jpg?itok=63Ts2TFK
Rapid fire questions with Swastik Productions' Siddharth Kumar Tewary

MUMBAI: Story-teller, director and producer Siddharth Kumar Tewary is  now touted as the king of mythology (which he calls 'history') on television with shows like  Mahabharata, Suryaputra Karn, Shani, Mahakali, RadhaKrishn, Chandragupta Maurya and internationally famous Porus. In a virtual...

Television Production House Film Production

Sign up for our Newsletter

subscribe for latest stories

* indicates required