Kaun Banega Crorepati

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Hindi GECs flirted with formats, sensed OTT challenge

It was a year of bittersweet changes for the Indian general entertainment channels (GEC) industry. Top-notch industry executives decided to call it quits including industry veteran Colors COO Raj Nayak who dropped the bomb recently that he is moving out of Viacom18 after his seven-year stint with...

Specials Year Enders
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Zeel channels rule Hindi channels across genres

Subshash Chandra’s Zee Entertainment Enterprises Ltd (Zeel) Hindi GECs Zee Anmol and Zee TV were ranked second and third in Broadcast Audience Research Council of India weekly list of top 10 Hindi channels across genres: All India (U+R) : 2+ Individuals in week 36 of 2018 (Saturday, 1 September...

Television TV Channels Viewership
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How KBC campaigns ensure focus stays on the common man

Ever since 2000 when Kaun Banega Crorepati (KBC) first launched, the show has captivated millions not just through its quiz format but also innovative campaigns. The ads are socially relevant yet never boring. 

MAM Marketing MAM
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KBC registrations start with a record of 22.7 lakh entries

On 6th June when Mr. Bachchan beckoned India to answer a question, kickstarting the registrations for the 10th season of Kaun Banega Crorepati at 8:30pm, just before the launch of Zindagi Ke Crossroads, the show went on to achieve a milestone. For the very first time, the show clocked in maximum...

Television TV Channels GECs
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Kumkum Bhagya and spinoff help Zee TV to second place in across genres

Over the past few weeks, Zee TV or its network sibling Zee Anmol have been ranked second and/or third in Broadcast Audience Research Council of India (BARC) weekly lists for top 10 channels across genre (All India (U+R) : 2+ Individuals).

Television TV Channels GECs

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