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KBC 12 and the sponsorship puzzle

Sony TV’s Kaun Banega Crorepati is one show which has stood the test of time. In its twentieth season in India, the game show is still popular and appreciated by people of all ages.

Television TV Channels GECs
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Sony Entertainment Television set to launch KBC season 12

2020 as a year, has been etched in everyone’s minds, for all the wrong reasons. However, it’s for us to decide how to overcome these setbacks and march ahead. The will and determination to move forward come from within, and this year, the season 12 of Kaun Banega Crorepati (KBC).

Television TV Shows Reality
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'Who wants to be a Millionaire' host Regis Philbin passes on at the age of 88

Life is strange and ironical. Even as Amitabh Bachchan, the Indian superstar and host of Kaun Banega Crorepati (the Indian adaptation of Who Wants to be a Millionaire), is fighting the SARS Cov2 virus in a Mumbai hospital, Regis Philbin.

Television TV Channels People
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Hindi news genre gained growth in viewership last year

Despite the overwhelming growth of digital platforms, television remains the most penetrated mass-medium in India. Although broadcasters battled worries like economic slowdown, the new tariff regime, the audience was not deprived of good programming.

Television TV Channels Viewership
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BARC week 38: SET becomes top channel in urban market

Sony Entertainment Television (SET) became the number 1 channel in the urban market. In week 38 of BARC India ratings the channel garnered 520598 weekly impressions (000s). Star Plus which was leading in the urban market slipped down to second position.

Television TV Channels Viewership

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