Ravish Kumar

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Regional GECs on an upward growth trajectory

In the last four to five years, the regional television market witnessed a significant growth in viewership. Even the ad spend in the regional market has grown by 20 to 25 per cent in 2019 with more and more brands aiming to reach specific audiences.

Television TV Channels Viewership
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Colors Marathi to explore kids animation, crime and game show genres in 2020

The regional arm of Viacom18 contributes to 25 per cent of company's growth. It is no wonder then that one of its leading regional channels, Colors Marathi, has increased its market share from 20 per cent in 2018 to 30 per cent in February 2020, according to the channel.

Television TV Channels Regional
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COLORS Tamil celebrates two years

CHENNAI: COLORS Tamil, Viacom18’s first Tamil GEC, has celebrated two years of entertaining Tamil Nadu.  Known for its marquee shows such as Kodeeswari, a first-of its kind all-women version of Kaun Banega Crorepati, reality shows Kalla Petti and Singing Stars, and popular fiction shows like...

Television TV Channels Regional
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'Kodeeswari' doubled primetime slot viewership: Viacom18's Ravish Kumar

The Tamil adaptation of Kaun Banega Crorepati saw an interesting tweak - all the participants and the host are women. Launched on 23 December 2019, Kodeeswari brought out and continues to bring heart-wrenching stories of women contestant and aims to encourage and motivate them to fulfil their...

Television TV Channels Regional
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Kannada KBC to air on Colors Kannada starting 22 June

Viacom18 has taken over where Star India left off – the Kannada version of Kaun Banega Crorepati – Kannadada Kotyadipathi or KK will start airing on Viacom18’s flagship Kannada GEC Colors Kannada and its HD counterpart Colors Kannada HD starting Saturday 22 June.

Television TV Channels Regional

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