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Archive re-runs help sports channels gain 21% viewership

Be it domestic or international, almost all sporting events have either been scrapped or postponed amid the COVID-19 pandemic. The cancellation of events has forced sports broadcasters to run dry with no live sporting tournaments and resort to showing archived re-runs.

Television TV Channels Sports
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Sony Pictures Networks signs multi-year deal with Extreme E

MUMBAI: Sony Pictures Networks India (SPN) and Extreme E have signed a four-year broadcast partnership for the electric SUV off-road motorsport series, set to begin its inaugural season in 2021. According to a press statement, the goal is to highlight the impact of human interference and climate...

Television TV Channels Sports
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Sony Pictures Networks opts for on-ground promotion for Australian Open 2020

Massification being the end objective, Sony Pictures Networks (SPN) is planning to go big in promoting the prominent sporting events that will take place this year. Moreover, the broadcaster also revealed the new on-ground campaign initiatives to promote the first grand slam of the year to Indian...

Television TV Channels Sports
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2019: Media and entertainment deals that did not happen

MUMBAI: Can the mainstream media get it right? That’s a question we, at indiantelevision.com, asked through the year.  Canards, canards, canards, and more canards are what we read in the mainline dailies. Of course, it cut across politics, business, lifestyle, and what have you. But the business...

Specials Year Enders
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SonyLIV, Applause Entertainment announce first Tamil original 'Iru Dhuruvam'

Startled at the sudden disappearance of his wife Geetha, Viktor an astute cop gets cracking on the case. But as he probes deeper, a series of gruesome murders put the entire city in panic leaving him in a predicament.

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