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SonyLIV’s KBC Play Along heightens consumer delight with KBC 12

KOLKATA: SonyLIV makes staying-at-home rewarding with an unprecedented offering of ‘Har Din 10 Lakhpati’ under ‘KBC Play Along’. As the most awaited reality show makes a grand comeback, SonyLIV takes audience engagement notches higher with this innovative extension. This season KBC Play Along’ is...

iWorld Over The Top Services
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Kaun Banega Crorepati and its glorious 20 years

MUMBAI: It was in 1999 when Zee TV and Sony TV led the charts with shows like Amanat, Hasratein and Ek Mahal Ho Sapno Ka, while Star India was struggling to keep up with its counterparts, especially in the prime time slot of 9 pm to 10 pm. Star India had highly appreciated shows but it didn’t get...

Television TV Channels GECs
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KBC 12 and the sponsorship puzzle

Sony TV’s Kaun Banega Crorepati is one show which has stood the test of time. In its twentieth season in India, the game show is still popular and appreciated by people of all ages.

Television TV Channels GECs
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Marketing sentiment is quite positive for festive season & IPL: Shashi Sinha

NEW DELHI: While the road to economic recovery is long and troubled, there is a positive sentiment amongst the marketers to cash on the upcoming festive season, IPG Mediabrands CEO--India Shashi Sinha shared during an exclusive virtual fireside chat with Indiantelevision.com founder, CEO, and...

MAM Marketing MAM
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SonyLIV’s first ever exclusive digital selection process of KBC breaks all previous participation records

MUMBAI: SonyLIV has emerged as the most preferred way of participation for the fans and aspirants of Kaun Banega Crorepati. This year saw more than 3.1 crore initial audition entries, with SonyLIV seeing a 42 per cent jump in participation. In a landmark change, the auditions that have...

Television TV Channels GECs