Television

News channels report highest ever viewership gain in week 12 post lockdown

TV Today’s English and Hindi news channels have gained most in terms of percentage

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/04/03/barc_0.jpg?itok=HEMoynaW

MUMBAI: The overall news genre has reported the highest ever weekly viewership so far this year in the week 12 (21-27 March) of Broadcast Audience Research Council (BARC) India as compared to the previous week (14-20 March), courtesy the lockdown.

In the current week, the Hindi news channels' combined viewership has surged by around 140 per cent, whereas the English news channels' weekly impressions rose by over 130 per cent.

The unprecedented crisis in the nation due to the spread of the novel coronavirus has led a tremendous surge in the viewership of news channels.

TV Today Network’s Hindi news channel Aaj Tak, dominating the chart for the twelfth week straight, has reported growth of 150 per cent to 5,32,102 impressions in week 12 as compared to 2,16,024 in week 11. The channel, so far, has shown the biggest ever viewership gains this year alone.

Achieving a new feat, Aaj Tak has become the number one channel with 24 crore reach in India's second category in week 12 than all its peers across categories such as news, GEC, and movie. Not just that, the channel has also been the leader in terms of viewership during Janta Curfew day, with over 66 million impressions and 1,98,96,832 weekly viewing minutes.

Jumping to the second spot from fifth, ABP News Network’s Hindi news channel ABP News has grown mostly by over 160 per cent to 3,40,659 weekly impressions in week 12 as compared to 1,30,035 in the last week. This is the biggest ever weekly impressions the channel has achieved in 2020.

Though the channel has slipped to the third position from second, Zee Entertainment Enterprises’ Hindi news channel Zee News has gained the third-highest viewership in the current week. The channel advanced by over 137 per cent to 337,359 impressions as against 142,089 in week 11.

Retaining its place at the fourth spot, Network18’s Hindi news channel News18 India has also grown exponentially by around over 134 per cent to 305,732 impressions this week as compared to 130,391 impressions in the earlier week. The channel has garnered the all-time high reach on news channels of Network18 with over 22 crore reach in India 2+ category in week 12.

Despite gaining over 115 per cent in terms viewership in week 12, India TV fell from the third position to last in the top five news channels list. The channel has gained 296,305 weekly impressions in the current week as compared to 137,578 impressions in the previous week of BARC.

Being number one for the twelfth week straight, Republic Media Network’s English news channel Republic TV has surged by over 130 per cent to 1962 impressions this week as against 852 in the previous week. This is the biggest ever viewership gain, the channel has reported so far this year.

Maintaining its stance at the second position, Times News Network’s English news channel Times Now has grown over by 113 per cent to 1375 impressions in week 12 as against 644 in week 11. The channel, so far, has shown the biggest ever viewership gains this year alone.

TV Today Network’s English news channel India Today Television has gained most in percent-wise by over 184 per cent to 1190 impressions in week 12 as compared to 418 impressions in the previous week. The channel has turned out to be the most-watched channel in the megacities in one day, gaining total impressions of 4417 in week 12 of BARC.

Not just that, India Today has also been the most preferred channel in the 15+ category during the first three days of lockdown period that began from 25 March and which falls in week 12 of BARC. The channel has also ranked number two with a rise of 24 per cent in both megacities and all India.

Retaining its place at the fourth spot, Network18’s English news channel CNN-News18 has grown by over 122 per cent to 848 weekly impressions in the current week as compared to 381 in week 11.

For the first-ever time, BBC World News has been featured in the in top five English news channels’ list with 565 weekly impressions in week 12 of BARC.

A joint report released by BARC and Nielsen India on crisis consumption mentions that the news genre has shown around 300 per cent increase in terms of viewership across the general category (English, Hindi and regional).

The business news channels in both Hindi and English languages have risen by 180 per cent in viewership.

The report also points out that while the primetime consumption of news across the country has surged by over 250 per cent, non-prime time news slot saw a rise of 344 per cent in terms of viewership. However, perhaps for the first time, there has been a drop of over 15 per cent in viewership in general entertainment channels during the primetime slot.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/jd.jpg?itok=YudohhRA
Producers in Maharashtra gearing up to resume shooting

MUMBAI: Producers are gearing up to resume production after Maharashtra government on Sunday gave the official sanction in this regard. The government gave green signal for the resumption of film and television shootings in non-containment zones.

Television Production House Film Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/b4u_0.jpg?itok=R-1N_5yh
B4U Kadak celebrates a year full of Entertainment, Entertainment, Entertainment!

Hindi Movie Genre in the Television Space has seen an influx of South Indian movies dubbed in Hindi. With larger-than-life stories the south Indian industry has spurted to a new high in the past few years and played a major role in the content mix of all the top movie channels of the country as...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/zee_0.jpg?itok=LUi3GsKz
Bengal’s Road to Recovery with Notun Disha, a ZEE 24 Ghanta E-Conclave

Zee Media Corporation Ltd.’s regional channel ZEE 24 Ghanta conducted an E Conclave with 7 Ministers on 30 May 2020. Notun Disha, ZEE 24 Ghanta E-Conclave was a continuous 3-and-a-half-hour session with ministers participating from various departments of the West Bengal Government.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/zee.jpg?itok=FCGx33-S
ZEE Keralam resumes serial line-up with fresh content

MUMBAI: After a two-month break, the serials of ZEE Keralam are starting afresh with new content. The seven serials that were already running successfully in the channel will start its telecast from 1 June onwards. Adding to their list of entertaining programmes, ZEE Keralam is also bringing a new...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/zoon.jpg?itok=gt56ZJDC
Zoom TV along with Oaksmith Gold Glasses brings virtual live music concert

MUMBAI: At a time when music enthusiasts are craving live concerts, Zoom TV and Oaksmith Gold Glasses introduced #WeekendLive, one of India’s leading #StayHome concerts that bring renowned music artists to the safety of the viewer’s home. So far, nine #WeekendLive concerts have garnered a...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/Amit_Tripathi-Vikram_K.jpg?itok=gAkFV6_w
Buoyed by Bharatvarsh's stupendous success, TV9 strengthens management team

MUMBAI: Riding on the back of the stupendous success of its national Hindi news channel, TV9 Bharatvarsh, whose viewership share has grown by more than 100 per cent to catapult it to the number five slot ahead of Zee News and News18 India, TV9 Network today announced that it is strengthening its...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/delhi.jpg?itok=B9cIO6yb
TV Today Network discontinues Delhi Aaj Tak

As the pandemic rages on, channels are struggling to survive. Amidst this, TV Today Network announced that the transmission of its Hindi news channel Delhi Aaj Tak will be discontinued from the midnight of 30 June 2020.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/kanda.jpg?itok=FvDXqSy_
Maharashtra allows shooting of TV serials and films

Shooting of films and television serials will soon resume in Maharashtra after the state government on Sunday gave the green signal to the industry.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/31/axn.jpg?itok=LtM52qIH
SPN to discontinue AXN, AXN HD from 30 June

Sony Pictures Networks India (SPN) has decided to discontinue the operations of two of its English general entertainment channels (GECs) with effect from 30 June. The major broadcaster has circulated a letter informing the shutting down of AXN and AXN HD

Television TV Channels English Entertainment

Sign up for our Newsletter

subscribe for latest stories

* indicates required