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Brands show human side amidst Covid2019 crisis

While the Covid2019 pandemic came out as probably the most devastating blow to the business world as well as to the society, it also brought forth a number of heartening stories of human kindness and support.

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Covid2019 communication: Is it time to change OOH messaging?

NEW DELHI: It has been close to three months since the announcement of a nationwide lockdown in the wake of Covid2019 and even longer since the governments across states have been trying to promote the necessary social distancing and other precautionary measures via advertising. While there has...

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Lockdown earmarks a digital progression of brands

As the world collectively grapples with the pandemic, several businesses have come to a complete halt owing to the lockdown situations globally. With the spread of COVID-19, the world is facing a very serious challenge of keeping the economy stable while easing the impact across sectors. 

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COVID-19 a disruptor that comes with great learnings

NEW DELHI: The ongoing COVID-19 crisis has come as a great leveller to the brands and marketing industry, conceded a panel comprising industry experts during a virtual panel discussion on “How brands are communicating in times of lockdown”, organised on Friday by Indiantelevision.com.

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The show must go on! When news anchors broadcast live from homes

The COVID-10 pandemic has virtually thrown every aspect of human life out of gear. The television media, in particular the news genre, teetered on the brink of breakdown in the face of an unprecedented lock-down. But, as they say, the show must go on.

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