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Covid2019 communication: Is it time to change OOH messaging?

NEW DELHI: It has been close to three months since the announcement of a nationwide lockdown in the wake of Covid2019 and even longer since the governments across states have been trying to promote the necessary social distancing and other precautionary measures via advertising. While there has...

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Lockdown earmarks a digital progression of brands

As the world collectively grapples with the pandemic, several businesses have come to a complete halt owing to the lockdown situations globally. With the spread of COVID-19, the world is facing a very serious challenge of keeping the economy stable while easing the impact across sectors. 

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COVID-19 a disruptor that comes with great learnings

NEW DELHI: The ongoing COVID-19 crisis has come as a great leveller to the brands and marketing industry, conceded a panel comprising industry experts during a virtual panel discussion on “How brands are communicating in times of lockdown”, organised on Friday by Indiantelevision.com.

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The show must go on! When news anchors broadcast live from homes

The COVID-10 pandemic has virtually thrown every aspect of human life out of gear. The television media, in particular the news genre, teetered on the brink of breakdown in the face of an unprecedented lock-down. But, as they say, the show must go on.

Television TV Channels News Broadcasting
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News18 India urges viewers to join PM Modi’s appeal with ‘Ek Diya Desh ke Naam’

Network18's Hindi news channel News18 India has lined-up exclusive programming Ek Diya Desh Ke Naam for its viewers in line with the prime minister Narendra Modi's clarion call. PM Modi recently urged the people to switch off lights for nine minutes at 9 pm on 5 April and light candles, diyas,...

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