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'3 out of 10 brands are saying no to advertising on news channels'

News channels have always been a big part of the media mix for any advertiser; they enjoy a sizeable share of eyeballs and have been known as a brand-safe space to be present on.

Television TV Channels News Broadcasting
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Primetime : News vs TRP

Major news channels in India have been criticised lately for turning primetime into a “farce”. The coverage of late actor Sushant Singh Rajput’s death has further tainted news media’s image, sparking the debate if they should relook at content.

Television TV Channels News Broadcasting
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"We see TV channels as partners rather than vendors": Havas Media Group’s Mohit Joshi

A seasoned professional, Havas Media Group MD India, Mohit Joshi, is known within the industry for his sharp acumen and quick knack to adapt to changing trends. With his role expanding in the agency as Anita Nayyar moved on in May.

MAM Media and Advertising People
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Arnab Goswami speaks during COVID-19 lockdown

You can't keep Arnab Goswami out of the news. Soon after chucking up his membership of the Editors Guild of India, he is now seeking succour for TV news channels as president of the News Broadcasters' Federation - a coalition of 300 of them.

Television TV Channels News Broadcasting
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#9pm9mins sees lowest-ever viewership since 2015

Prime minister Narendra Modi’s addresses to the citizens of India have been keenly watched in the last few weeks. Even as his address on 24 March, announcing the 21-day nationwide lockdown, got the highest ever views, his subsequent address on 3 April led to a low point for TV viewership.

Television TV Channels News Broadcasting

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