Television

Balaji Telefilms elaborates how pandemic hit

The Ekta Kapoor-headed firm points out that both budgets and costs have been cut

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/08/11/ek.jpg?itok=zIwEO2uh

KOLKATA: The complete shutdown of more than three months has had a sizeable impact on television and movie content creators. Although there has been a notable surge in TV viewing, leading broadcasters are also staring at huge losses as brands have limited their ad spends. In an earnings call, Balaji Telefilms management said that there would be a renegotiation with broadcasters. 

“We will all have to take a small cut in our end prices but I think we are trying to compensate that by also reducing the cost so that we get closer to the gross margins of this year. It will be a little late than what was there in the financial year that just ended but we are trying to make that good by putting more volume,” the management stated. 

Balaji Telefilms Ltd had witnessed a sharp decline of Rs 18 crore on the television business side in the Q4 of last financial year. While the pandemic induced crisis started towards the end of the quarter, the production house attributed Rs six crore to the Covid2019 crisis.

When the industry started feeling the heat of the pandemic, Balaji Telefilms joint managing director and creative head Ekta Kapoor announced that she would forgo a year’s salary of Rs 2.5 crore. Later, several reports floated in late April that it would cut three months salary of their employees. The management mentioned that the salary bill was down to 50 per cent from where it was in pre-Covid2019 time in April, May and June. 

While production cost was non-existent in that period, it is looking at an overall reduction of minimum 10 to 15 per cent in the production cost both on the digital and television side. “But this has to be measured on a week-to-week basis in the first two weeks of starting production. We are on track and we will keep you updated on how these cost-cutting measures take shape as the year goes on,” the management also mentioned. 

“All the content that we put on ALTBalaji is for individual audiences whereas our movies and television are for family audiences. Given that theatres are not going to open too soon we will have our business model skewed more towards digital releases, especially for films that cost less than around Rs 25 crore to Rs 30 crore,” it added. 

The management also addressed the query on finding investors, which was reported earlier by a publication. Although it did not clarify it did not refute it altogether as well. ”We have a roaring digital future. We keep getting enquiries from investors to invest in our platform but we are still holding our horses because we feel we have not reached the peak of our potential and it is going to be an opportunity in this crisis that we are fully poised to exploit in the remaining months of the financial year,” the management said. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/22/ipl.jpg?itok=vqaVWQ7C
200 million tuned in to watch the opening match of IPL: Jay Shah, BCCI

Season 13 of the Indian Premier League has opened to a grand start with millions of audiences across the world watching it on their television and mobile screens. It is one of the biggest live sports events that is happening after a gap of nearly six months. The matches are played in UAE. Star...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/22/goquest.jpg?itok=qClrR34-
GoQuest Media signs international distribution rights for RATS

MUMBAI: Global independent content distributor GoQuest Media has partnered with Czech production company Heaven’s Gate to take the international distribution rights for the gripping crime thriller RATS (6 x 55') - a bold, hard-hitting drama about the Czech drug trade.

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/22/mahes.jpg?itok=8GUV33om
Leadership secrets & wisdom from Viacom18

Earlier this year during the thick of the lockdown due to the pandemic, Viacom18 CEO Sudhanshu Vats announced that he was moving on from the organisation he headed for around eight years. Earlier, in 2019, his deputy COO Raj Nayak too departed from a company he was associated with for seven years.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/kbc.jpg?itok=B0hEp6Qg
Ten brands partner with season 12 of Kaun Banega Crorepati

MUMBAI: Celebrating two decades of unparalleled success and popularity, Kaun Banega Crorepati not only emerged as a game-changer for the Indian television industry but also instilled a larger focus on the power of knowledge being a great leveler. In its twelfth season, the show makes a comeback...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/and.jpg?itok=qXrA49E_
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/chrome.jpg?itok=KRUQzWyk
Chrome DM week 37: English Movie emerges as top gainer

MUMBAI: After seeing a marginal growth in week 36, various genres in the broadcasting segment have witnessed noticeable growth in week 37. English movie genre has become the top gainer in week 37, 2020 of Chrome Data Analytics and Media data. The genre has grown by 2.57 per cent. Among English...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/flix.jpg?itok=0BDI_ifP
Pad Up For An Innings Of Unrivalled Thrills As &flix Presents Flix Movie League

The much-awaited moment has arrived as one of the biggest sporting leagues finally takes centre stage. But that’s not all! As you welcome back your beloved cricketers on field, it’s also time to root for your favourite heroes on screen with Flix Movie League on &flix. The stage is set for the...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/enter10.jpg?itok=9Fh2HwLF
Enterr10 Television strengthens its Bhojpuri play with Enterr10 Rangeela

MUMBAI: In a bid to expand its presence across India and strengthen its foothold in existing markets, leading broadcaster Enterr10 Television announces the launch Enterr10 Rangeela, its second offering in the Bhojpuri region. Enterr10 Rangeela is a Bhojpuri language General Entertainment Channel....

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/neeraj.jpg?itok=JDedoLCo
Now you see him…now you don’t - the Invisible Hero,

MUMBAI: Sony SAB is all set to enthral the audience with the launch of its brand new offering 'Hero - Gayab Mode On'. The show slated for release in November is one of its kind and the first-ever show on Indian television that brings the best of science fiction and mythology together, where the...

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories

* indicates required