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TheSmallBigIdea wins social media duties for ALTBalaji

MUMBAI: Full services digital marketing agency, TheSmallBigIdea has won the social media duties for Balaji Telefilms' subscription based video-on-demand platform – ALTBalaji.

MAM Media and Advertising Digital Agencies
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ALTBalaji woos subscribers with #MarchingToALT campaign

KOLKATA: ALTBalaji has rolled out a new initiative to keep their audience engaged and convert them into yearly subscribers. While March 2020 changed people's lives most unexpectedly, the OTT platform is making sure that March 2021 isn't the same for the audience, and is filled with surprises and...

iWorld Over The Top Services
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Balaji Telefilms pushes ALTBalaji’s breakeven to FY22

KOLKATA: Balaji Telefilms’ direct-to-consumer business ALTBalaji has reported decent performance for the last two years. After seeing a very marginal dip in the second quarter, the mass-oriented OTT platform has seen massive growth in its Q3 revenue. The overall revenue for ALTBalaji has reached Rs...

iWorld Over The Top Services
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CII backs IAMAI’s OTT self-regulation toolkit

The Confederation of Indian Industry (CII) has welcomed the toolkit for implementation of the code for self-regulation of online curated content providers brought out by the Internet and Mobile Association of India (IAMAI) last week.

iWorld Over The Top Services
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Balaji Telefilms Q3: Operating profit up, EBITDA loss narrows

Media and content powerhouse Balaji Telefilms reported a 35 per cent surge in operating profit to Rs 105.5 crore for the third quarter ended 31 December 2020. EBITDA loss stood at Rs 24 crore versus Rs 12.4 crore in the preceding quarter.

Regulators I&B Ministry

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