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ALTBalaji to conduct Writers' Lab, a YouTube online masterclass series to inspire & educate aspiring students of cinema!

To bridge the gap between the prolific writers of the entertainment industry and aspiring students of cinema, ALTBalaji – one of the country’s leading OTT platforms has come up with a thoughtful and unique initiative – ‘The Writers' Lab’. Proposed to be an online masterclass where renowned writers...

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ALTBalaji acquires 17.5 per cent stake in Tring

KOLKATA: ALTBalaji has acquired 17.5 per cent stake in the online celebrity digital engagement platform, Tring. With this investment, Tring’s valuation rose to about Rs 100 crore in the short period since its inception earlier this year. The celebrity shout-out and engagement platform was started...

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OTT platforms gear up to resume production

The Covid2019 crisis struck India in March and the entertainment industry came to a standstill. While TV production resumed in July, shooting for film and original content remained on pause for a lot longer.

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How OTT platforms stay innovative in a cluttered market

As OTT platforms are making all the necessary moves to keep the users hooked, these players are realising that innovation is the key mantra to achieve this objective. To keep up with the pace with which users are adapting to streaming services, most of the players in the ecosystem are scaling up...

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ALTBalaji seeing rapid uptake in tier II & III cities during post-Covid period

Going beyond the initial metro syndrome, over-the-top (OTT) platforms in India are seeing massive adoption in tier II, tier III cities, and even in rural areas. The massification is happening faster than it was predicted courtesy to content in Indian languages, better bandwidth, easier payment...

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