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ALTBalaji launches a subscription contest for its users

The homegrown OTT platform, ALTBalaji has announced an exciting contest for its app users. As a part of this content, new viewers can avail annual subscription plan for only Rs 300 and get access to some of the best, current and upcoming shows along with viewing the enthralling initial seasons of...

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ALTBalaji announces #High5withALT campaign to celebrate fifth anniversary

Video streaming platform ALTBalaji on Monday announced a new campaign titled #High5withALT to celebrate its fifth anniversary. With a proven track record of developing ventures and creating new opportunities, ALTBalaji currently has an MAU base of over 10 million and has sold 2.9 million...

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How viewer data analytics are shaping operators' revenue and content strategies

Indiantelevision.com, in partnership with Synamedia, organised a virtual webinar on ‘how analytics shaping operators’ revenues and content strategy?’ on 23 March. The panel discussion was joined by Altbalaji’s Divya Dixit, MX Player’s Viraj Jit Singh, Zee5’s Abhirup Datta, and Synamedia’s Amruta...

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'Lock Upp' is ALTBalaji’s 'KBC moment' as it forays into AVOD: Divya Dixit

With its maiden advertising-based video on demand (AVOD) project "Lock Upp" delivering a stellar performance, Balaji Telefilms’ video streaming service ALTBalaji is currently experiencing its "KBC moment," as the platform's SVP of marketing and revenue Divya Dixit tells IndianTelevision.com.

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Here's how ALTBalaji disrupted AVOD world with new show 'Lock Upp'

Mumbai: Streaming platform ALTBalaji recently launched its first reality show "Lock Upp" through an advertising-based video on demand (AVOD) model. The AVOD system allows viewers to access the free original content. This strategic move by ALTBalaji is on its way to set a new benchmark in the Indian...

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