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ALTBalaji and Josh collaborate on new web series ‘Cartel’

Mumbai: ALTBalaji has announced its association with short video app Josh for the web series titled "Cartel". The platform has roped in more than 138 actors for the upcoming thriller. Josh will begin promotion with the #CartelChallenge urging users to generate videos with dialogues from the series...

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Balaji Telefilms elevates Sunanda Gupta Jenna to VP, digital originals

Mumbai: Media and entertainment company Balaji Telefilms has promoted Sunanda Gupta Jenna to vice president – digital originals. She joined the media conglomerate in August 2019 as a creative producer for ALTBalaji originals. Prior to joining Balaji Telefilms, Jenna was associated with the ZEE...

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Understanding ALTBalaji's 'under 35 viewers' with Divya Dixit

As ALTBalaji’s senior vice-president - marketing, analytics and direct revenue for India and international markets, Divya Dixit has played a pivotal role in driving the company’s vision in the fast-growing and dynamic OTT sector.

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ALTBalaji launches monsoon special #ALTBINGEATHON campaign

ALTBalaji has introduced its latest monsoon campaign #ALTBINGEATHON to take a fun route to raise awareness around staying safe at home amidst the pandemic and lift spirits by binge-watching ALTBalaji's entertaining content library.

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Content spending to top $250 billion by year-end, amid soaring demand

Despite a year of uncertainty and production hiatuses due to the global pandemic, streaming platforms have set the global film and TV industry on a trajectory of accelerated growth with no imminent ceiling in sight.

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