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Digital marketing becomes mainstay for OTT platforms during COVID-19

The COVID-19 pandemic has thrown a spanner in the works of every single organisation. Even as the media and entertainment industry comes to terms with this ‘new normal’, the over the top (OTT) industry seems to have got a thrust.

iWorld Over The Top Services
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How OTT players re-calibrate OOH advertising during social distancing

Just a few months ago, before the summer hit India, nobody had a clue as to what was to befall on us! The world continues to grapple with the COVID-19 pandemic, an unprecedented crisis in living memory that has almost crippled our everyday lives and left the whole country deserted.

iWorld Over The Top Services
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ALTBalaji partners with PayPal

MUMBAI: ALTBalaji, one of India’s leading homegrown OTT platforms, has joined hands with popular payment gateway PayPal, to ensure its audiences non-stop entertainment and offering them a host of convenient payment experiences. As a part of the association, audiences via a PayPal payment can get a...

iWorld Over The Top Services
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ALTBalaji management confident of breakeven by April-June 2020

MUMBAI: Ekta Kapoor’s over-the-top platform has managed to solve the OTT revenue question. The ALTBalaji management always spoke of profitability and breaking even rather than cash-burn and tons of investment and it seems that aspiration will soon be achieved.

iWorld Over The Top Services
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Shahabuddin Shaikh joins ALTBalaji as CTO

MUMBAI: ALTBalaji has appointed Shahabuddin Shaikh as the chief technology officer (CTO). In his new role, he will be responsible for designing a strong tech-driven ecosystem that seamlessly aligns with the brand’s tech vision and leading their overall technology transformation goals.  Shaikh will...

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