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Balaji Telefilms elaborates how pandemic hit

The complete shutdown of more than three months has had a sizeable impact on television and movie content creators. Although there has been a notable surge in TV viewing, leading broadcasters are also staring at huge losses as brands have limited their ad spends.

Television Production House Fiction
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We see engaging stories and narrate it in the most entertaining way: Zee Studios CEO Shariq Patel

Even as the digital medium is emerging as the most preferred way to consume content, the big box at home or the movie theatres are also finding ways to retain viewers. Hence, striking the right balance between all the verticals is one of the basic premises on which Zee Studios is building itself.

Television TV Channels GECs
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Building a large creator community independent of influencers: Firework’s Sunil Nair

If you thought the world had enough of short format content, it's about to change that perception. Going beyond lipsync, filters, influencer dependent videos, Silicon Valley-based short-video making app Firework is looking at shortspan storytelling and building a large creator community which is...

iWorld Social Media
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OTT is the future for the kind of storytelling we want to do: Golden Karavan's Pooja Kohli

The Netflix original Delhi Crime is the latest example of Indian series which made a mark outside the country solely for its compelling storytelling. As over-the-top (OTT) platforms have liberalised the entertainment space for content creators, Delhi Crime producer Golden Karavan also sees its...

iWorld Over The Top Services
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Content is not a commodity you can win with price war: Sameer Nair

He’s been in the television space during its golden age, worked with leading broadcaster Star India and production house Balaji Telefilms and witnessed the changing landscape in the Indian media and entertainment industry. Media veteran Sameer Nair is now looking at new age content for streaming...

iWorld Over The Top Services

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