Content creation


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Trell's latest masterclass gives tips to budding content creators

Mumbai: Content creators today have become one of the crucial aspects of product marketing as they influence the decision of buyers, and make recommendations that are beneficial to both the brand and the consumer. Against this backdrop, lifestyle content app Trell recently conducted a masterclass...

iWorld Over The Top Services
Why Rana Daggubati’s South Bay is a content platform with a difference

MUMBAI: People tend to have a fixed perception when it comes to actor Rana Daggubati – that of a consummate action hero. What they don’t know is that the Baahubali star is a man who dons many hats – producer, VFX supervisor, master of the gab, entrepreneur. Recently, Daggubati launched his very own...

Television Production House Post Production
Balaji Telefilms sees stronger Q2 FY21

The Ekta Kapoor headed content production house Balaji Telefilms on Monday reported a consolidated revenue of Rs 78.3 crore in the second quarter, up 123 per cent from Rs 35.05 crore in the first quarter.

Television Production House Fiction
Balaji Telefilms elaborates how pandemic hit

The complete shutdown of more than three months has had a sizeable impact on television and movie content creators. Although there has been a notable surge in TV viewing, leading broadcasters are also staring at huge losses as brands have limited their ad spends.

Television Production House Fiction
We see engaging stories and narrate it in the most entertaining way: Zee Studios CEO Shariq Patel

Even as the digital medium is emerging as the most preferred way to consume content, the big box at home or the movie theatres are also finding ways to retain viewers. Hence, striking the right balance between all the verticals is one of the basic premises on which Zee Studios is building itself.

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