Movies

Second Covid wave chokes India; filmmakers eye OTT route for new releases

Several Bollywood movies including ‘Sooryavanshi’ may get postponed again

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/04/14/radhe-sooryavanshi.jpg?itok=VmEVp5bO

MUMBAI: After showing signs of flattening the curve, India is once again struggling to leash the deadly virus that has reared its ugly head in the last few weeks. On 13 April, the country recorded more than 1,61,736 Covid2019 positive cases and over 900 related deaths. As the pandemic rages on, several states including Maharashtra and Karnataka are considering a second lockdown. 

Like all other sectors, the entertainment industry in India is also facing a setback due to the resurgent virus. Even though the government gave permission to open theatres in November 2020, the footfall in cinema halls was very low, and most screens in Maharashtra witnessed an attendance of just four to five per cent. 

Covid brings entertainment industry to its knees

Even though several Bollywood movies including Mumbai Saga hit the big screen, none of these films succeeded in creating an impact at the box-office. Industry experts believe that the only way to revive the exhibition industry is by waiving taxes imposed on cinema halls, and by allowing them to function without restrictions. 

"If theatres in Maharashtra remain closed due to lockdown, it could affect Hindi movie releases in all other states as well,” pronounced Cinema Owners and Exhibitors Association of India president Nitin Datar. “Theatres are making sure that all hygiene measures are adopted to combat the spread of the Coronavirus. Even though the attendance in theatres is very low, the expenses incurred by theatres which include electricity bills, taxes (including entertainment and property) remains the same. In Maharashtra alone, theatres incurred loss of Rs 800 crore. We request government to waive the taxes which is very much necessary for the exhibition industry to survive.''

Datar also added that the closure of theatres in Maharashtra could not only affect theatre owners, but will also impact the lives of thousands who are directly or indirectly dependent on cinemas. 

"In a theatre, there will be 25 workers. There will be four or five people working in the parking area, and other people working in the canteen area. In the surrounding areas, around the theatres, it will be a market hub depending on people coming to theatres. All the small shops are also dependent on the public who come to see cinemas. Around 1000 or 2000 people used to visit the theatres every day, and these retail shops are running relying these theatre visitors," he pointed out. 

Exhibitors are ready to cooperate with whatever call the government takes during the pandemic, said Dadar, but at the same time, they expect help to survive.

Production houses may postpone releases

If a possible lockdown happens in Maharashtra, release of several movies including Sooryavanshi and Salman Khan's Radhe may get postponed. With a power-packed star cast of Ajay Devgan, Akshay Kumar, and Ranveer Singh, Sooryavanshi is scheduled to release on 30 April, but if theatres remain closed, makers may postpone the theatrical hit, and some day, may even opt for an OTT release. 

Elara Capital vice president & research analyst (media & consumer discretionary) Karan Taurani hinted that theatres will return to pre-pandemic normalcy only by September 2021, which means several big budget movies may well take the direct to OTT route.

"In January 2021, industry experts believed that theatres will return to pre-pandemic normalcy by May-June 2021. However, due to the second wave and a lockdown scare, things have turned upside down. I personally believe that the process of returning to normalcy will take some time, and I believe things will return to pre-pandemic atmosphere by September 2021. Makers of films like Sooryavanshi may consider OTT release, as the content is getting old," he said.

Taurani also added that OTT releases are inevitable in the current scenario. While films like Sooryavanshi are not made to release on video streaming platforms, the current pandemic situation is compelling production houses to release their films online. 

"If filmmakers have the option to release movies in theatres, they will obviously screen in big screens. And personally I believe that production houses will not opt for simultaneous releases in both OTT platforms and theatres on the same day, a practice which is widely followed in Hollywood," he stated. 14apr-Anx-mailer.html

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/24/photogrid_plus_1632466816817.jpg?itok=bxahP8Mj
Prime Video to stream original film ‘Sardar Udham’ in October

Mumbai: Amazon Prime Video has announced its new original film "Sardar Udham," which will begin streaming in October. “With every story that we present on Amazon Prime Video, we ensure that the narrative is replete with emotions and depth that finds a place in the heart of every viewer,” said...

Movies Hindi
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/22/photogrid_plus_1632296473031.jpg?itok=7CwI3E9w
Viacom18 Studios, Dharma Productions ink four-film distribution deal

Mumbai: Viacom18 Studios on Wednesday announced its partnership with Dharma Productions on four Hindi films meant for theatrical, broadcast, and streaming distribution. The titles which are part of this deal are in various stages of production and are expected to release over the next 18- 24 months.

Movies Hindi
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/th.jpg?itok=NdUCu-rc
2021 global cinema revenues drop to half of pre-pandemic levels

The total revenues generated by the global cinema industry are set to reach only 50 per cent of 2019’s pre-Covid revenues according to Omdia’s latest Cross-Sector Windows report.

Movies Hindi
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/13/photogrid_plus_1631512794665.jpg?itok=t9KfWLHB
T-Series, Reliance Entertainment ink a 10-film deal at Rs 1K cr investment

Mumbai: Film production houses T-Series and Reliance Entertainment have joined forces to produce more than 10 films together across varied genres with an investment of approximately Rs 1000 crore. The production houses together will produce big-budget tentpole projects as well as mid-small budget...

Movies Hindi
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/13/3.jpg?itok=V6KoIb08
Horror movies bring good news for global box office

Movie theaters have been struggling to maintain a reopening momentum after being shuttered throughout 2020 due to the coronavirus. The problem has been magnified because many high-profile franchise films have been released in theatres and on streaming services at the same time.

Movies Hindi
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/09/photogrid_plus_1631188942694.jpg?itok=StEd0tlp
Indian Film Exporters Association renamed to include all content owners

Mumbai: Indian Film Exporters Association has been renamed as Entertainment Content Owners Association of India (ECOA) to adapt with the changing times. The association has also unveiled its new contemporary logo to reflect its refreshed identity. "ECOA is symbolic of the changing times &...

Movies Hindi
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/06/photogrid_plus_1630930844474.jpg?itok=q6wM0hVK
Marvel’s 'Shang-Chi' strikes gold in theatres

Mumbai: The global release of Marvel Studios’ "Shang-Chi and The Legend of The Ten Rings" has grossed $127.6 million over three days. This includes domestic box office earnings of $71.4 million and international earnings of $56.2 million including the countries Brazil, France, Germany, Hong Kong,...

Movies International
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/02/aa.jpg?itok=vkw6BWVR
Need to integrate the spirit of nation-building in each citizen: I&B minister

“India is a pivotal power in Asia and as a member of the BRICS consortium, we would like to play a crucial role to strengthen ties between the member countries” said union minister of Information and broadcasting Anurag Singh Thakur.

Movies Hindi
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/31/photogrid_plus_1630409600421.jpg?itok=NOJpvkDT
Kashish 2021 announces panel discussion on same-sex marriage rights

Mumbai: The 12th edition of Kashish Mumbai International Queer Film Festival - South Asia’s biggest LGBTQIA+ film festival, is underway from 19 August to 5 September, screening 221 films from 53 countries over three weekends. During the weekdays the festival is programming several interesting panel...

Movies Hindi

Sign up for our Newsletter

subscribe for latest stories

* indicates required