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Guest column: Why influencer marketing is a key communication strategy for brands

In the times of social distancing and digital evolution, when millennials are spending a substantial amount of their time on the internet, brands are roping in influencer marketing strategies to communicate with their audience.

MAM Marketing MAM
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Dollar Industries adapt to changing consumer trends

Dollar Industries has unveiled a new campaign to promote its existing range of Dollar Bigboss and Dollar Missy. The company said that it explores many aspects of self, audaciously embracing and showcasing a collective individuality and shattering of the status quo.

MAM Media and Advertising Ad Campaigns
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Bollywood associations & producers file legal suits against Times Now & Republic TV

The trouble surrounding the nation’s news broadcasting industry does not seem to be dying down. Last week, a few channels got embroiled in the TRP manipulation scandal, and now the Indian film fraternity appears to have joined forces against them.

Regulators High Court
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Bollywood celebs, brands & the SSR controversy

Apart from God, Indians worship cricket icons and Bollywood stars. On most occasions, all that a brand has to do is stick a product in a famous cricketer’s or actor’s hands, and, lo and behold, it starts moving off the shop shelves.

MAM Marketing Brands
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Eros International unveils new identity for Eros STX Global Corp

KOLKATA: Eros International Plc has changed its corporate name to Eros STX Global Corp. Along with the change in the corporate name, the brand has come with a new logo, a new website, and a new stock ticker ESGC for New York stock exchange. Eros Intl Media CEO Pradeep Dwivedi shared the new...

Television Production House Post Production

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