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Bollywood celebs, brands & the SSR controversy

Apart from God, Indians worship cricket icons and Bollywood stars. On most occasions, all that a brand has to do is stick a product in a famous cricketer’s or actor’s hands, and, lo and behold, it starts moving off the shop shelves.

MAM Marketing Brands
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Eros International unveils new identity for Eros STX Global Corp

KOLKATA: Eros International Plc has changed its corporate name to Eros STX Global Corp. Along with the change in the corporate name, the brand has come with a new logo, a new website, and a new stock ticker ESGC for New York stock exchange. Eros Intl Media CEO Pradeep Dwivedi shared the new...

Television Production House Post Production
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IPL partner Cred launches TVC with Anil Kapoor

NEW DELHI: CRED, a high-trust community of creditworthy individuals, merchants and institutions, has come on board as the official partner of the most awaited event of the year, the Indian Premier League 2020. CRED has kickstarted the journey of making this year’s IPL more rewarding for all players...

MAM Marketing MAM
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Move away Bollywood, regional cinema is now raking in the moolah

MUMBAI: For years, regional cinema has been given secondary treatment as compared to the show and pomp of the burgeoning world of Hindi cinema , be it in the sheer number of movies produced every year or just the level of exposure. But there seems to have been a tectonic shift in the paradigm –...

Television TV Channels Regional
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Government announces SOPs to restart film, TV, OTT production

It’s all systems go for TV, film and OTT originals’ productions in India. Minister of information and broadcasting Prakash Javadekar today announced the release of standard operating procedures for productions to recommence.

Television Production House Fiction

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