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Dollar has Akshay Kumar unveil new brand identity on webinar

BENGALURU: In probably what will be the ‘new normal’ as far as product and brand launches are concerned, Indian apparel brand Dollar Industries Ltd (Dollar) unveiled a new brand identity through a webinar. The new brand identity has the word Dollar with and added subscript – ‘Wear the change’ - #...

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Kurkure signs Akshay Kumar as its new brand ambassador

Kurkure, one of India’s most loved snack brand, has notched up the quirk and humour quotient that it brings to its consumers with the introduction of leading Bollywood actor, Akshay Kumar, as its new brand ambassador.

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Virat Kohli becomes most valuable celebrity for third consecutive year

Mumbai: Indian cricket team skipper Virat Kohli has scored a hat-trick of being India’s most valuable celebrity. His brand value rose by 39 per cent to $237.5 million in 2019. Duff & Phelps released key findings from the fifth edition of its Celebrity Brand Valuation Study 2019: New is Gold....

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Myntra launches Masterclasses with celebrity stylists for ‘Myntra Insiders’- members of its loyalty program

Bengaluru : Myntra announces the launch of Celebrity Masterclasses, creating a one of a kind opportunity for its customers to get fashion tips from leading stylists from Bollywood.

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Sony MAX's 'Box Office' film festival offers a special line-up of South Dubbed Cinema

India’s leading premium Hindi movie channel, Sony MAX, will offer fans an expansive offering of films this November with a line-up of some of India’s most favorite South Indian movies dubbed in Hindi. Starting November 11th November, MAX Box Office will give cinephiles a chance to experience three...

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