MAM

Virtual Fireside Series: A week of exploring the new world order in the marketing space

Catch the leading experts live sharing their insights into the changing ecosphere

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/08/31/fire.jpg?itok=n9tCY39E

NEW DELHI: The world of advertising and marketing is going through a massive transformation as the new normal of the pandemic-era syncs in. A business that was based on millions of face-to-face meetings and gazillions of group discussions has gone digital almost completely. Now client relationships are being built across screens and internal meetings are getting virtual. A sea change in consumer behaviour is also expected as they learn to live on bare essentials. 

All this has been leading to a change in client behaviour too. There is a more than ever increased focus on digital mediums, traditional mediums are expected to transform, and the changing consumer sentiments are leading to great creative transformations too. The publishers are also reworking on their strategies. 

To understand this new order of the marketing and advertising world, Indiantelevision.com will be hosting a series of fireside chats with the stalwarts of the industry, who will be answering some interesting questions by our founder CEO and editor-in-chief Anil Wanvari. The audience will also get a chance to directly interact with the speakers as the discussions will be live on our social media channels and website. 

Starting today, the first live discussion will have Bennett Coleman & Co Ltd president-response Partha Sinha giving an overview of the print and digital publishing industry. It will go live at 6:30 pm and you can register for the same here.

The next discussion scheduled for tomorrow 4:00 pm is with Zee Entertainment Enterprises Ltd chief growth officer advertisement revenue Ashish Sehgal. Register here

On 2 September, we will be going live with Dentsu Aegis Network CEO APAC and chairman India Ashish Bhasin who will highlight the global perspective along with Indian market sentiments. You can register for the 11:00 am live here.

The last episode, going live at 5;00 pm on 3 September will feature IPG Mediabrands CEO-India Shashi Sinha giving an extensive insight into the Indian market and changing scenarios. 

Keep watching this space for more information. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/ul.jpg?itok=LP4WSjKR
HUL’s Profit for Q2 2020 grew by 8.7%

HUL, the major FMCG major and a leading advertiser, has reported a profit of Rs 2,009 crore in the quarter ended September 2020, against the Rs 1848 crore in the same period last year recording a growth of 8.7 per cent. It was further reported that the overall sales grew by 16 per cent during the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/durex.jpg?itok=ngEN9aaL
#ForgetCondoms as Durex launches India’s thinnest condoms ‘Invisible’

NEW DELHI: Durex has launched India’s thinnest condom ‘Invisible’. Through this product, Durex aims to encourage usage of condoms by addressing the number one reason people avoid putting them on: that it hinders intimacy between the couples.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/vishal.jpg?itok=ff9PDMd6
Vishal Rupani set to move on from mCanvas, Affinity

Mumbai: mCanvas co-founder and CEO and Affinity Global VP Vishal Rupani is all set to move on from his current roles. When asked about his next move Rupani said, “He is taking a break.” An ace digital marketer, Rupani has over 17 years of experience. He started his career with Skenzo in the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/tsproot.jpg?itok=dU2S0eQm
#MeToo: Taproot Dentsu & iDiva pay ode to the movement

NEW DELHI: What started as an  exposé on the predatory behaviour of Hollywood film mogul Harvey Weinstein became a global movement as women took to social media to share their experiences of being sexually harassed with the hashtag 'Me Too'. The movement took the world by storm, with the hashtag...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/pub-nation-vrt.jpg?itok=3f-SMghR
Pubnation: How print industry plans to monetise post-Covid

NEW DELHI: Covid-2019 pandemic has had a severe impact on the business of print publications; the initial months witnessed a complete clampdown on supply chain which consequently limited advertiser movement. However, with other industries gradually reviving and the festive season opening the door...

MAM Print
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/tata.jpg?itok=Ln9fi-4Z
Kabir Ahmed Shakir replaces Pratibha K Advani as CFO at Tata Communications

Mumbai: Tata Communications, a global digital ecosystem enabler, has appointed Kabir Ahmed Shakir as its chief financial officer. Kabir will join on October 21st, 2020 and will be responsible for the strategic financial management of the company, including investor relations.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/ban.jpg?itok=_5OSAuCH
Menstrual leaves don’t impact employability of beneficiaries: Gozoop’s CHO Bansi Raja

NEW DELHI: The taboos associated with menstruation are many and varied. Perhaps it is because of this that the concept of menstrual leave has triggered a debate on whether it is progressive, mere tokenism, or a way to perpetuate discrimination. While many are in favour of ‘period leaves’, believing...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/naveen.jpg?itok=_2CWKXRP
Mathrubhumi Group elevates Naveen Sreenivasan to head media solutions TRD

Kochi: Mathrubhumi elevates Naveen Sreenivisan as head media solutions TRD. In his new role, Naveen will be responsible for the management of sales and marketing functions of Mathrubhumi News Television Channel, Kappa TV, Club FM, and Mathrubhumi Digital.

MAM Print
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/asci.jpg?itok=qSjtPfhc
ASCI announces Covid-2019 advertising advisory

MUMBAI: The Advertising Standards Council of India (ASCI) has directed brands to ensure that their adverts do not proliferate unsubstantiated claims related to Covid2019 that mislead and misinform the people. The self-regulatory industry body has issued a new set of guidelines on Covid2019-related...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required