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#Forecast2021: OTT magic will continue to hold sway

Most industries had little cause for cheer last year, but the OTT business wasn’t one of them. Engulfed by an outpouring of love and support, OTTs truly came into their own in 2020. These streaming platforms not only gained paid subscribers in big numbers, but became a staple of the Indian culture...

Specials Forecast
Flipkart’s new subscription pack for affordable smartphone ownership

KOLKATA: Homegrown e-commerce marketplace Flipkart, India’s, has introduced a unique Flipkart SmartPack offering that enables millions of Indians to purchase new smartphones in an affordable manner. By paying for a 12 or 18-month SmartPack subscription, starting 17 January 2021, consumers can...

iWorld e-commerce
#Throwback2020: The year the world of TV changed

If there's one signal that 2020 strongly gave: it was that consumption of content via streaming, both video and audio, is here to stay. And media and entertainment organisations globally have to pivot around that change in viewing that has taken strong root; that they have to go direct to consumer.

iWorld Over The Top Services
MPL ropes in HockeyCurve for creative automation

NEW DELHI: Martech start-up HockeyCurve Technology Labs has won the account of Mobile Premier League (MPL), the fantasy gaming platform with more than 60 million users. During the engagement, HockeyCurve will provide end-to-end dynamic creative implementation to deliver high performance digital...

MAM Marketing MAM
ZEE5 decrypts future of digital entertainment with Contech.ED 2020

ZEE5 will air the final episode of their Contech.ED 2020 series on December 12, 2020. #BingeNomics is an eight-partknowledge series to discuss the trends and triggers behind changing media and entertainment consumption patterns and how companies are responding to it.

iWorld Over The Top Services

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