Shashi Sinha

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Initiative wins media mandate for Dish TV, Videocon d2h

Following a multi-agency pitch, Initiative, the global full-service media agency network of IPG Mediabrands, has won the media mandate for Dish TV and its recent addition Videocon d2h.  

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O&M wins a black & max Kyoorius blues, FCB, BBDO, BBH & DDB bag a handful

Kyoorius announced the winners of the Kyoorius Creative Awards 2017 at DOME@NSCI in Mumbai on 2 June.

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Sony India appoints Initiative Media as its media agency

MUMBAI: Sony India today announced the appointment of Initiative Media, part of IPG Mediabrands network, as its new media agency for India market following a comprehensive pitch process. Initiative Media will be responsible for managing the media planning for the brand going forward. The scope of...

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Shashi Sinha named Kyoorius media jury foreman

The 4th edition of the Kyoorius Creative Awards is celebrating creative communication brilliance in the fields of digital, advertising and media. The curtain has risen, and the all-star jury panel for the media category has been unveiled.

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'Name and shame delinquent channels'

MUMBAI: Media buying and planning (advertising) agencies and brands reacted strongly or cautiously when it came to commenting on famous yet delinquent television channels suspected of wrongdoing by India's only TV ratings points (TRP) body. Broadcast Audience Research Council (BARC), the only...

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