Shashi Sinha

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Marketing sentiment is quite positive for festive season & IPL: Shashi Sinha

NEW DELHI: While the road to economic recovery is long and troubled, there is a positive sentiment amongst the marketers to cash on the upcoming festive season, IPG Mediabrands CEO--India Shashi Sinha shared during an exclusive virtual fireside chat with Indiantelevision.com founder, CEO, and...

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Star Sports reveals IPL 2020 sponsors in promo

Mumbai: The Disney Star India (read: Star Sports sales) team seems to have done it again: breasted the broadcast sponsorship tape for the IPL 2020 in good time, even as the Board of Control for Cricket in India (BCCI) has yet to close many of its deals. The roster of sponsors, which was revealed in...

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Virtual Fireside Series: A week of exploring the new world order in the marketing space

NEW DELHI: The world of advertising and marketing is going through a massive transformation as the new normal of the pandemic-era syncs in. A business that was based on millions of face-to-face meetings and gazillions of group discussions has gone digital almost completely. Now client relationships...

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IPL and festive season to boost marketing sentiments: Experts

The Covid2019 has not only crushed the global economy, but it has badly impacted the live sporting events across the world. Every sporting event was canceled or postponed due to the virus, including the Olympic 2020.

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What IPL comeback means to the entire industry?

As numerous tournaments around the globe are making their comeback, the Indian Premier League (IPL) is going to bring smiles to cricket fans’ faces from 19 September. The game will be held in UAE this year and is one of the most sought after tournaments in recent history.

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