Shashi Sinha
Report on Hindi News Viewership

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Some people’s misdoings cannot put BARC under spotlight: Shashi Sinha

NEW DELHI: Ever since it was unearthed, the TRP gaming racket has caused a lot of upheaval and drawn broadcasters, regulators and research agencies into its web. The incident has raised a big question mark on the functioning and standing of the industry. Now, chairperson of BARC’s technical...

Television TV Channels Viewership
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'Positive Provocation' guiding the road for Premjeet Sodhi as chief strategy officer at Wavemaker India

NEW DELHI: Things have changed significantly since Premjeet Sodhi first ventured into the media planning and marketing industry. Strategy has undergone a sea change – from sitting on the periphery of television planning to becoming integral to defining what the media tasks would be – pushing...

MAM Marketing MAM
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Shashi Sinha's journey from a shy executive to the CEO-India of IPG Mediabrands

Coming from a sales background, Shashi Sinha had to actually take a pay cut to join the flamboyant team of Anil Kapoor at Ulka in the mid-80s, with the likes of Arvind Wable, Ambi Parameswaran, Niteen Bhagwat, and Nagesh Alai. The core team of the agency then, the men turned out to be the fortune...

MAM Media and Advertising People
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Marketing sentiment is quite positive for festive season & IPL: Shashi Sinha

NEW DELHI: While the road to economic recovery is long and troubled, there is a positive sentiment amongst the marketers to cash on the upcoming festive season, IPG Mediabrands CEO--India Shashi Sinha shared during an exclusive virtual fireside chat with Indiantelevision.com founder, CEO, and...

MAM Marketing MAM
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Star Sports reveals IPL 2020 sponsors in promo

Mumbai: The Disney Star India (read: Star Sports sales) team seems to have done it again: breasted the broadcast sponsorship tape for the IPL 2020 in good time, even as the Board of Control for Cricket in India (BCCI) has yet to close many of its deals. The roster of sponsors, which was revealed in...

Television TV Channels Sports