Shashi Sinha

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'Positive Provocation' guiding the road for Premjeet Sodhi as chief strategy officer at Wavemaker India

NEW DELHI: Things have changed significantly since Premjeet Sodhi first ventured into the media planning and marketing industry. Strategy has undergone a sea change – from sitting on the periphery of television planning to becoming integral to defining what the media tasks would be – pushing...

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Shashi Sinha's journey from a shy executive to the CEO-India of IPG Mediabrands

Coming from a sales background, Shashi Sinha had to actually take a pay cut to join the flamboyant team of Anil Kapoor at Ulka in the mid-80s, with the likes of Arvind Wable, Ambi Parameswaran, Niteen Bhagwat, and Nagesh Alai. The core team of the agency then, the men turned out to be the fortune...

MAM Media and Advertising People
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Marketing sentiment is quite positive for festive season & IPL: Shashi Sinha

NEW DELHI: While the road to economic recovery is long and troubled, there is a positive sentiment amongst the marketers to cash on the upcoming festive season, IPG Mediabrands CEO--India Shashi Sinha shared during an exclusive virtual fireside chat with Indiantelevision.com founder, CEO, and...

MAM Marketing MAM
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Star Sports reveals IPL 2020 sponsors in promo

Mumbai: The Disney Star India (read: Star Sports sales) team seems to have done it again: breasted the broadcast sponsorship tape for the IPL 2020 in good time, even as the Board of Control for Cricket in India (BCCI) has yet to close many of its deals. The roster of sponsors, which was revealed in...

Television TV Channels Sports
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Virtual Fireside Series: A week of exploring the new world order in the marketing space

NEW DELHI: The world of advertising and marketing is going through a massive transformation as the new normal of the pandemic-era syncs in. A business that was based on millions of face-to-face meetings and gazillions of group discussions has gone digital almost completely. Now client relationships...

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