Shashi Sinha

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Virtual Fireside Series: A week of exploring the new world order in the marketing space

NEW DELHI: The world of advertising and marketing is going through a massive transformation as the new normal of the pandemic-era syncs in. A business that was based on millions of face-to-face meetings and gazillions of group discussions has gone digital almost completely. Now client relationships...

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IPL and festive season to boost marketing sentiments: Experts

The Covid2019 has not only crushed the global economy, but it has badly impacted the live sporting events across the world. Every sporting event was canceled or postponed due to the virus, including the Olympic 2020.

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What IPL comeback means to the entire industry?

As numerous tournaments around the globe are making their comeback, the Indian Premier League (IPL) is going to bring smiles to cricket fans’ faces from 19 September. The game will be held in UAE this year and is one of the most sought after tournaments in recent history.

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Why IPL2020 makes sense for marketers and brands

The countdown to the 2020 season of India’s biggest sports extravaganza – the Indian Premier League (IPL) – has begun. Come 19 September, more than a billion eyes will be riveted on their TV screens as the first ball of the first match between Mumbai Indians and Chennai Super Kings is bowled at 7....

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Shashi Sinha thanks essential service providers, urges to stay safe

MUMBAI: COVID-19 has forced the population to stay indoors; and industries are moving their functions to online. In this unprecedented situation,  citizens are counting on the essential service workers who are risking their health to  keep the society running smoothly. Some of them have been...

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