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Despite 30% y-o-y growth, Indian digital ad industry lagging behind global market

Even though the digital advertising industry is showing impressive growth, touching a year-on-year rise of around 30 per cent, there is scope for it to boom when compared to the global market. “If we look at expenditure made on digital advertisements in India, the average is still 4 dollars per...

MAM Media and Advertising Digital Agencies
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Dentsu Aegis Network expands Anand Bhadkamkar’s role to CFO & COO South Asia

Following Dentsu Aegis Network’s (DAN) announcement to promote Ashish Bhasin to the expanded role of CEO greater south, Dentsu Aegis Network and chairman & CEO India, the global media and marketing communications conglomerate has now entrusted Dentsu Aegis Network - South Asia CFO Anand...

MAM Media and Advertising People
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Dentsu Aegis Network India strengthens creative structure

Dentsu Aegis Network (DAN) India has announced an enhancement in its creative structure. Taproot Dentsu chief creative officer and co-founder Agnello Dias (Aggi) will now take on the additional responsibility of Dentsu Aegis Network India creative chairman.

MAM Media and Advertising People
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Dentsu X among most significant full-service media agencies

Forrester has recognised dentsu X as one of the most significant media agencies in “The Forrester Wave™: Full-Service Media Agencies, Q1 2019.”

MAM Media and Advertising Digital Agencies
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Advertisers weigh in on effectiveness of BARC's integrated TV plus OOH measurement

In a significant move, the Broadcast Audience Research Council (BARC) India recently announced the integration of TV and out-of-home (OOH) TV viewership in its media workstation software. The decision will allow BARC India subscribers to get a comprehensive understanding of the overall viewership.

Television TV Channels Viewership

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