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Star Sports reveals IPL 2020 sponsors in promo

Mumbai: The Disney Star India (read: Star Sports sales) team seems to have done it again: breasted the broadcast sponsorship tape for the IPL 2020 in good time, even as the Board of Control for Cricket in India (BCCI) has yet to close many of its deals. The roster of sponsors, which was revealed in...

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India's GDP contracts, revival of demand will be a gradual process

NEW DELHI: Recording the worst slump since India started releasing quarterly GDP data in 1996, the Indian economy contracted by 23.9 per cent in the month of June 2020. According to experts, the country has lost Rs 13 lakh crore of income in Q1. The downturn, which was quite evident from the...

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Digital-first & internet- based brands and the magnetic appeal of IPL 2020

NEW DELHI: Apart from the brands and services available in shop shelves and in brick and mortar stores, a slew of players in the digital ecosystem has also boarded the IPL train and ridden on the track of success. The telecast of the league has played a vital role in building mass awareness and...

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Virtual Fireside Series: A week of exploring the new world order in the marketing space

NEW DELHI: The world of advertising and marketing is going through a massive transformation as the new normal of the pandemic-era syncs in. A business that was based on millions of face-to-face meetings and gazillions of group discussions has gone digital almost completely. Now client relationships...

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IPL and festive season to boost marketing sentiments: Experts

The Covid2019 has not only crushed the global economy, but it has badly impacted the live sporting events across the world. Every sporting event was canceled or postponed due to the virus, including the Olympic 2020.

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