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Virat Kohli continues association with Audi India

The cricketer has been associated with the brand since 2015.

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Mumbai: Indian cricket team captain Virat Kohli will continue his association with Audi India, the German luxury automobiles manufacturer announced on Saturday. Kohli has been associated with Audi India since 2015 and has been an integral part of the brand's marketing and social campaigns.

“Whether it’s behind the steering wheel or on the pitch with a bat in the hand, performance, consistency, and technique are what define perfection. I have been an Audi fan even before I was formally associated with the brand. Audi cars reflect elegance and sportiness, which resonate perfectly with my personality. I am extremely delighted to continue my association with Audi India and be a part of the brand family. It is safe to say that my relationship with Audi India is more of a test match than just a T20”, said Kohli.

The Indian skipper has featured extensively in campaigns like #TogetherWithAudi, #MovingForward, and a few product launch campaigns. His continued alliance with the Audi brand includes advertisement campaigns, social media engagement, and event collaborations, said the company.

“Kohli perfectly embodies the progressive premium image of the brand Audi,” said Audi India head, Balbir Singh Dhillon. "He has been a part of the Audi India family for more than half a decade and is clearly a great fit, as both exemplify brilliant innovation in their performance. We look forward to an even more exciting journey going forward.”

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