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Bhujia, extrudes and the festive season: Bikano's go-to-market strategy for H2

Mumbai: The second half of 2021 began on a bustling note for packaged snacks brand Bikano. The Company has launched two new snack ranges - a tea-time maida-based snack range and an extrude range under sub-brand Fatax, a new campaign for its star product – Bhujia, and the festive blitz focusing on...

MAM Marketing MAM
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L’oréal India appoints Gaurav Anand as chief digital & marketing officer

Mumbai: L’Oréal India announced the appointment of Gaurav Anand as its chief digital & marketing officer (CDMO) on Monday.  This newly created role brings together the digital and marketing efforts of the company to focus on the consumer journey.   Anand will be a part of the India management...

MAM Media and Advertising People
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Embassy Group appoints Debosmita Majumder as group head, marketing & comm

Mumbai: Real estate development firm Embassy Group on Monday announced the appointment of Debosmita Majumder as group head – marketing & communications. Majumder is an accomplished communications and marketing specialist with over 16 years of experience working with some of the country’s...

MAM Media and Advertising People
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Cashify ropes in Rajkummar Rao for its first marketing campaign

Mumbai: Cashify has launched their first TVC with National Award winner Bollywood actor Rajkummar Rao as the brand ambassador. Conceptualised and executed by the in-house team & MotifGlobal, the 30-second creative uses humor, wit and clear messaging to draw awareness among the prospective and...

MAM Media and Advertising Ad Campaigns
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upGrad appoints Ankit Khirwal as VP - marketing

Mumbai: Homegrown ed-tech company upGrad on Saturday announced that Ankit Khirwal has joined the upGrad management team as vice president - marketing. As part of his new role, Khirwal will lead the end-to-end marketing efforts across the organisation. He will manage all aspects of brand marketing...

MAM Media and Advertising People

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