Latest News
Bhujia, extrudes and the festive season: Bikano's go-to-market strategy for H2

Mumbai: The second half of 2021 began on a bustling note for packaged snacks brand Bikano. The Company has launched two new snack ranges - a tea-time maida-based snack range and an extrude range under sub-brand Fatax, a new campaign for its star product – Bhujia, and the festive blitz focusing on...

MAM Marketing MAM
L’oréal India appoints Gaurav Anand as chief digital & marketing officer

Mumbai: L’Oréal India announced the appointment of Gaurav Anand as its chief digital & marketing officer (CDMO) on Monday.  This newly created role brings together the digital and marketing efforts of the company to focus on the consumer journey.   Anand will be a part of the India management...

MAM Media and Advertising People
Embassy Group appoints Debosmita Majumder as group head, marketing & comm

Mumbai: Real estate development firm Embassy Group on Monday announced the appointment of Debosmita Majumder as group head – marketing & communications. Majumder is an accomplished communications and marketing specialist with over 16 years of experience working with some of the country’s...

MAM Media and Advertising People
Cashify ropes in Rajkummar Rao for its first marketing campaign

Mumbai: Cashify has launched their first TVC with National Award winner Bollywood actor Rajkummar Rao as the brand ambassador. Conceptualised and executed by the in-house team & MotifGlobal, the 30-second creative uses humor, wit and clear messaging to draw awareness among the prospective and...

MAM Media and Advertising Ad Campaigns
upGrad appoints Ankit Khirwal as VP - marketing

Mumbai: Homegrown ed-tech company upGrad on Saturday announced that Ankit Khirwal has joined the upGrad management team as vice president - marketing. As part of his new role, Khirwal will lead the end-to-end marketing efforts across the organisation. He will manage all aspects of brand marketing...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required