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Ad industry not kept pace with consumer and digital changes

The last decade has been disruptive for media, advertising and marketing with the evolution of digital. However, Sam Balsara, the veteran in advertising industry, feels that media buying has not been able to keep pace with that change. He also said that the currency that really should be looked at...

Specials Event Coverage Ficci Frames
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Alibaba - Building a new model for marketing

As we approach a new decade, what were once predictions are today a reality. Some of these are – India enjoys a demographic dividend, smartphone and internet penetration is constantly growing, consumer appetite is expanding beyond established markets and coming from emerging India as well.

MAM Marketing MAM
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Mondelez India Launches Cadbury Dairy Milk Crispello

After making Cadbury Dairy Milk as one of India’s favourite chocolate brands for 70 years in India

MAM Marketing Brands
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Kedar Teny to move on from SPN India

Sony Pictures Network (SPN) India senior VP marketing and OAP Sports Kedar Teny has decided to move on from the company and is serving his notice period, sources close to the development informed Indiantelevision.com. He will be with the organisation till October.

Television TV Channels Sports
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AAAI Subhas Ghosal Memorial Lecture 2018

The Advertising Agencies Association of India (AAAI) and Subhas Ghosal Foundation (SGF) is pleased to announce the Subhas Ghosal Memorial Lecture by Rajan Anandan, Vice President, Google India and South East Asia on Thursday, September 20, 2018 at 7:00 p.m. at Hotel St. Regis, Lower Parel, Mumbai.

MAM Media and Advertising People

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