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Marketing modules set to gain importance in 2020

MUMBAI: Over the last decade we’ve witnessed the field of marketing transform in previously unimaginable ways. Much of this transformation has been driven by the breakneck advance of technology, leaving marketers struggling to catch up. But before the profession starts pinning all its woes on these...

MAM Media and Advertising Digital Agencies
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TheSmallBigIdea thinks big

In advertising the Big Idea comes from a small insight. That was the inspiration behind former Reliance Big executives Harikirishna Pillai and Manish Solanki naming their agency soon after they quit their job at the Anil Ambani-owned broadcasting firm.

MAM Media and Advertising Digital Agencies
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Will make brands' IPL 2020 splurge into judicious investment: Velocity MR's Jasal Shah

MUMBAI: Summer and IPL are now synonymous in India. Even after a decade since its launch, the mega sporting event continues to attract eyeballs as well as brands. Last year, a new age consumer insights provider Velocity MR published IPL Brands Insights Book 2019 unravelling the mystery of marketing...

Television TV Channels Sports
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OTT and digital are becoming mainstream for advertisers: MXPlayer's Abhishek Joshi

With five original web-series, Times Internet-owned over-the-top (OTT) service MX Player made its grand entry in the highly contended Indian market. While the new entrant in the market has gained enough traction within six month of its launch, the platform has kept an eye on the most promising...

iWorld Over The Top Services
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How brands are changing marketing techniques to attract GenZ and small towners

Internet - a word that has changed the entire world we know today! As dynamic as it can get, advancements in technology have a high impact on consumer behaviour, making it intriguing for brands to understand the millennials, identify with them and entice them into buying their products and services...

MAM Media and Advertising AD Agencies

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