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Benetton India succeeds in urging Indians to get inked with #UnitedByVote

With a strong legacy of creating thought-provoking campaigns to showcase issues impacting society, Benetton India, left no stone unturned to encourage the nation to step out and vote with its bold campaign #UnitedByVote that celebrated the power of democracy and voting that every Indian citizen...

MAM Marketing MAM
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TRAI secretary Sunil K Gupta explains need for tariff order

After several twists and turns, Telecom Regulatory Authority of India’s (TRAI) new tariff order crossed its last legal hurdle in the Supreme Court on 30 October. Now, with less than one month left for the implementation of the regulations, several questions still concern the industry stakeholders.

Regulators TRAI
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Surrogate liquor advertising: Time for change?

MUMBAI: Remember the famous ‘‘Oh la la la la...Le O’’ jingle by Kingfisher for its calendar, the “No.1 Yaari” catchphrase by McDowell’s for its club soda or the “Men will be men," a 19-year old prominent tagline for Seagram’s Imperial Blue CDs? What do all of these brands have in common? A lot, and...

MAM Marketing MAM
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HE comes back on International Men's Day

MUMBAI: ‘HE’ , the popular deodorant brand from the house of Emami, has been for the past two years celebrating this day with lots of gusto and fervor. Backed with successful campaigns showcasing various moods and moments of life about which men wish to speak aloud, HE has been driving home the...

MAM Media and Advertising Ad Campaigns
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Raj Nayak re-elected Advertising Club president

At the annual general meeting of The Advertising Club held in Mumbai today, the members unanimously re-elected Colors CEO Raj Nayak, as its president. Raj had replaced The Social Street chairman and co-founder Pratap Bose on 16 September last year.

MAM Media and Advertising People

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