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Thums Up’s ‘Stump Cam’ campaign engages consumers

Thums Up, Coca-Cola India’s first billion-dollar homegrown brand, has unveiled a new ‘StumpCam’ campaign, just in time for the ICC T20 Men’s World Cup. This will provide audiences with exclusive access to match footage and content.

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Panasonic launches #India’sTrulySmartWashingMachine with digital campaign

Panasonic Life Solutions India (PLSIND), a leading diversified technology company launched a new line-up of India’s truly smart washing machines this festive season. Powered by Panasonic’s connected living platform – Miraie.

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Ralco decides #NoPressureDelivery in its new initiative

Mumbai: In the hope to create awareness and ease the pressure faced by delivery executives of quick commerce who are tasked to complete their orders quickly, Ralco Tyres, one of India’s leading automotive tyre brands, has introduced a new initiative titled #NoPressureDelivery.

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Mountain Dew encourages people to be courageous in new TVC

MUMBAI: Mountain Dew brand has always focused on facing one’s fears to achieve exemplary results. Targeted at the youth of India, the beverage brand has unveiled a new campaign that encourages consumers to move beyond their fears and stand victorious in the race of life.

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Mindshare onboards Mausami Prasad as national head of strategy & insights

Mumbai: Mindshare India, the flagship agency from GroupM, announced the appointment of Mausami Prasad as national head – strategy & insights. Mausami will be based out of Mumbai and will report to Mindshare South Asia CEO Amin Lakhani.

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