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Chennai tops entertainment consumption with 73% viewership: Disney+Hotstar

NEW DELHI: The unprecedented rise in the consumption of OTT content, specifically during the lockdown period, has massively contributed to the growth of the sector. Interestingly, most of the platforms have realised and acknowledged a huge spike in content consumption and time spent from the...

iWorld Over The Top Services
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Jos Alukkas questions status quo of women in India

New Delhi: South India-based jewellery brand Jos Alukkas has launched a powerful film on women’s freedom with the aim to drive real conversations and spark a change in the long-term repressive mentality against women across the country.  

MAM Marketing MAM
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Vidnet 2021: Technological advancements are a two-way street

The unprecedented growth and breakthrough of OTT platforms in Coronavirus-struck 2020 has been undeniably unprecedented. Streamers worldwide have reported a huge spike in traffic, with folks shelling out bucks hand over fist to keep themselves entertained in the age of social distancing.

iWorld Over The Top Services
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#Forecast2021: Rural consumption to rule the roost, says Parle’s Krishnarao Buddha

In 2020, marketers learnt to grapple with unforeseen challenges elicited by the lockdown, and they are prepared to handle such circumstances, incase of another such instance in the future (hopefully not).

Specials Forecast
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Pratik Gandhi relates how a Duroflex mattress helped him sleep better

NEW DELHI: Sleep solutions brand Duroflex has teamed up with Scam 1992 star and theatre actor Pratik Gandhi to create a video that shines the spotlight on the merits of sleeping on a research-backed branded mattress.

MAM Marketing MAM

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