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Eros Now partners InMobi to monetise ads

India’s over the top (OTT) platform Eros Now, part of Eros International, has tied up with InMobi to enable advertisers to directly monetise on Eros Now’s video platform, which boasts an audience of over a 100 million registered users.

iWorld Over The Top Services
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Kohli brand driving on the up

MUMBAI: From a rambunctious maverick to becoming India’s most celebrated player, Virat Kohli is the man that brands pay crores to get on board.  

MAM Marketing MAM
Guest Column: Dear Me…Be a good loser!

I failed often, failed bitterly, had my fair share of ups and downs. I had my apprehensions and my faults. I share here the positive convictions I have gained. May be they hold some wisdom for the millennials of today too as they venture for their first inclines.

MAM Marketing MAM
RED FM may campaign in more cities after 'Best of Bengaluru' Thappa

MUMBAI: India’s most awarded and largest private radio network, 93.5 RED FM, is back with its iconic campaign Thappa with the tagline, 'Thappa Ka Shor Hoga Once More'. This is a campaign where the brand celebrates the Best of Bengaluru! This year the brand has welcomed eight new categories that...

MAM Marketing Brands
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National Geographic Channel to undergo major rebranding

MUMBAI: Come 14 November and the National Geographic Channel will have a new shortened sobriquet. The word channel will disappear from its name and it will be simply known as National Geographic and a new tagline “Further.” The change is expected to take place simultaneously across all the 445...

Television TV Channels Factual

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