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Havas Media wins integrated media mandate for OZiva

Mumbai: Havas Media India has won the integrated media mandate of OZiva, home-grown certified clean & plant-based nutrition and wellness brand. OZiva and Havas Media will work closely on creating an integrated media strategy for the brand for building awareness and salience. The account was won...

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Thums Up's Olympics 2020 campaign celebrates hope and resilience

New Delhi: As India enters its 100th year of participation at the Olympic Games this July, Thums Up has set out to celebrate the historic feat and salute the real heroes – the athletes who overcame tremendous odds to reach where they are today. The home-grown brand on Wednesday announced its...

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Streax ropes in Shah Rukh Khan to promote its hair color range

Mumbai: Streax, the hair color brand by Hygienic Research Institute, has partnered with Bollywood actor Shah Rukh to launch a digital campaign that aims to inspire confidence in people. In its TVC, the actor is seen in a cool new avatar performing to an upbeat melody, encouraging people to be ‘...

MAM Marketing MAM
Indian Super League ’21-22: Danish sports brand hummel teams up with Hyderabad FC

Mumbai: Danish sportswear brand hummel has entered into a partnership with Indian Super League side Hyderabad FC, as the club’s official team kit partner for the upcoming 2021-22 season.

MAM Media and Advertising Account
upGrad names Shreyas Shevade as Head of Creative & Content Marketing for India

Mumbai: Higher ed-tech start-up upGrad on Thursday announced the appointment of Shreyas Shevade as the head of creative and content marketing. Shreyas’s role will be to integrate upGrad’s brand messaging across traditional and new media. An award-winning creative professional, Shevade brings with...

MAM Media and Advertising People

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