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Harsha Bhogle joins as strategic investor

Mumbai: Cricket-based social experience platform has added cricket commentator Harsha Bhogle as a strategic investor. He will lead the think tank, aiding the company with key insights and connecting with global cricket fans. Additionally, he will also assist in developing newer...

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Jio Ads could emerge as one of the top ad platforms in the country: Wavemaker India's Spotlight 23 report

Mumbai: Jio Ads has the potential to emerge as one of the top ad platforms in the country. Jio could accelerate social commerce and brands could look at potential partnerships. Jio could create interesting consumer engagements for IPL live streaming, which brands could leverage as sponsors. CTV...

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Greenpanel associates with Delhi Capitals as principal partner

Mumbai: Wood panel manufacturer Greenpanel Industries has announced its association with the Indian Premier League franchise Delhi Capitals as the principal partner ahead of the 2023 IPL season. Greenpanel will also associate with the Delhi Capitals' sister team - the Pretoria Capitals, which will...

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JioCinema free airing of the IPL could prove to be a gamechanger

The ground is shaking big time in the sports broadcast landscape. JioCinema will air cricket’s biggest property, the Indian Premier League, for free. With this move, it is looking to build on the momentum it had gained by airing the Fifa World Cup for free last month.

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Sports as a genre is attracting more eyeballs for brands: Dentsu Creative India president North Ajit Devraj

Mumbai: The sports genre today attracts many brands. For the past two years, we've seen start-ups, fin-tech, edu-tech, and new-age brands widely advertised on sports properties, be they TV or digital.

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