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JWT strengthens digital and creative team

MUMBAI: Prasanna Kulkarni and Nitin Pradhan have joined JWT as executive creative directors. This is a part of the agency‘s plan to invest in talent and build up its digital and creative capabilities.

Kulkarni has over 14 years of experience in advertising, brand strategy, and digital media. He comes in from OgilvyOne Worldwide where he led a creative team at for over five years. He has worked for clients like Orange, IBM, Diageo, Cadbury, Lenovo, HSBC, Hindustan Unilever Ltd and British Airways.

At JWT, Kulkarni will partner with Sushobhan Chowdhury (head of digital strategy) and Rahul Kaul (technology/UX head) to lead and mentor digital-specific core teams in New Delhi and Mumbai.

JWT India digital head Max Hegerman said, "We are very excited about the addition of someone of Prasanna‘s calibre. As a digital native, he brings in an abundance of hands-on digital experience - and a passion for the space. Prasanna will have an immediate impact on our digital creative capabilities. I am excited to have Prasanna as a part of the core leadership team at JWT Digital."

Pradhan moves in from McCann Erickson. His experience in the field spans over 12 years during which he has worked with some of the leading brands across agencies like KBC, Tata Sky, Nescafe and Close-up.

Pradhan will work closely with JWT chief creative officer Bobby Pawa on special projects, besides handling some of the key brands at JWT Delhi.

JWT Delhi managing partner Sanjeev Bhargava said, "I am delighted to have Nitin Pradhan joining the JWT family. Over the long discussions I have had with Nitin, I have found him to belong to the brand of creative people who do not sacrifice diligence, perseverance and detailing on the altar of creative vehemence. The correct mix of all these wonderful traits is what Nitin brings to the table and I am looking forward to working closely with him."

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