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Taproot Dentsu bags Lenovo’s creative mandate

Mumbai: Taproot Dentsu, the creative agency from the house of dentsu India, was awarded the creative mandate for the forthcoming campaign of the leading tech giant, Lenovo. The agency won the mandate following a multi-agency pitch and will now service the account from its Mumbai office. The...

MAM Media and Advertising Account
Lenovo elevates Shailendra Katyal to lead India business

NEW DELHI: Lenovo has elevated Shailendra Katyal to managing director of its PC and smart devices business group (PCSD) India and site leader for Lenovo Group in the country. The appointment comes into effect 1 May 2021. Katyal will take over from Rahul Agarwal, who has decided to move on after 20...

MAM Media and Advertising People
Diwali ads - the new age way of storytelling

MUMBAI: The advertising sector has undergone an evolution over the years. The storytelling has matured, creatives have changed, and brands are experimenting with fresher and innovative ways to connect with their audience — on television, social media and digital.

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Lycos, Breaking Data team up for sports app

Lycos and Breaking Data Corporation signed a key partnership agreement to power Lycos Sports, a mobile app that will be available in the US in October followed by other countries, including India.

iWorld eNews
Lenovo and YUWA emerge winners as the #GirlsWithGoals campaign concludes

Lenovo India announced today that its ‘Girls With Goals’ campaign has entered its second phase – fundraising on ground to build a school in Hutup, a Jharkhand village riddled with child marriage and violence against women.

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