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TV ads & apps: A-Pac mobile analytics growing fastest, connected TVs' adoption stimulating demand

MUMBAI: the global mobile analytics market will continue to witness pronounced growth over the forecast period on the backdrop of a slew of factors. Increasing demand for real-time analytics to deliver personalized ads and growing investment in digital advertising across mobile platforms is...

MAM Marketing MAM
Cairn India pockets seven PR awards

MUMBAI: Cairn India Ltd., the nation’s largest private sector oil and gas exploration and production (E&P) company, currently accounting for almost 30 per cent of India’s crude oil production, has won seven awards for its communication collaterals at the Annual Communications Awards organised...

MAM Marketing Brands
Nestle to fund SilverPush & IotPot pilots, ad:tech concludes

MUMBAI: ad:tech, one of the largest digital marketing event, concluded its 7th edition of Digital Marketing & Advertising Conference & Exhibition in India at Gurgaon. ad:tech 2017 had keynotes from industry veterans and enlightening sessions for the adverting marketing community. The event...

MAM Marketing Brands
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E-com: Godrej Interio, IBM tie up

IBM has announced that Godrej Interio, the furniture division of Godrej & Boyce Mfg. Co. Ltd., is collaborating with IBM to capture the attention of the growing number of home furniture and accessories consumers.

MAM Marketing Brands
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Global OTT may expand at 14.5 per cent CAGR

MUMBAI: Over-the-top (OTT) content is the delivery of audio, video, images, and other media over the internet and bypasses traditional content distribution services. OTT services are mostly related to communication and media and are generally lower in cost than the traditional method of content...

iWorld Over The Top Services

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