Mumbai: FMCG major Hindustan Lever Ltd was the top advertiser in Broadcast Audience Research Council (Barc) week 41 (from 9-15 October) delivering ad volumes of 5025.96 (‘000s), higher than last week’s 4779.73. With 3501.67 (‘000s) Reckitt Benckiser (India) Ltd was at the second position and Cadbury India Ltd (960.27) latched on to the third spot.

Godrej Consumer Products Ltd, Brooke Bond Lipton India Ltd, Amazon Online India Pvt Ltd, Ponds India, ITC Ltd, TVS Motor Company, and Procter & Gamble bagged the remaining positions.

Among the brands, HUL’s Horlicks with 489.37 (‘000s) was most advertised in week 41. It was followed by Amazon.in, Dettol Toilet Soaps, Harpic Power Plus 10X Max Clean, Lalithaa Jewellery, Dettol Antiseptic Liquid, Clinic Plus Shampoo, Lizol, Nykaa, and Moov Pain Balm, in that order.

Lalithaa Jewellery and Nykaa were new entrants to the list.