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As India moves back to normalcy, the share of general entertainment channel (GEC) viewership has started showing signs of recovery. The data provided by TV audience measurement body, Broadcast Audience Research Council.
MUMBAI: The year 2019 was all about NTO and its impact; the transition period and the black-out threatened to bring down TV viewership. But despite all these, TV viewing minutes in India remained stable at 48.4 trillion in 2019, and in the last four years, television viewership has grown by 38 per...
It’s taken a while but slowly and steadily the benefits of TRAI’s new tariff order (NTO) is starting to show. Broadcast Audience Research Council (BARC) India data shows that high definition (HD) channels have seen a positive impact and the average time spent (ATS) in the post NTO era.
BARC India’s decision to split its reportage of pay and FTA viewership has received mixed reviews from the industry. While some believe that this will be beneficial to both broadcasters and advertisers in channelising their resources, others believe that it has no meaningful objective.
With the new tariff order bringing in a major change to India's television distribution, several broadcasters are adopting alternative ways to stay relevant in the ecosystem. Chef Sanjeev Kapoor-promoted FoodFood channel is among those trying to negate the impact of the new regulatory framework by...
