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Facebook to provide more video ad options for advertisers

For advertisers, social media giant Facebook has decided to come up with some more advertising options.

iWorld Telecom
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TLC’s ‘Midnight Misadventures with Mallika Dua’ garners huge traction from advertisers

MUMBAI: TLC’s India production ‘Midnight Misadventures with Mallika Dua’ has garnered huge traction from marquee advertisers. The on-air broadcast of the show is Co-Presented by L’Oreal Paris Extraordinary Clay & Veeba and Co-Powered by TTK Prestige and Fogg while Flipkart has logged-in as the...

Television TV Channels Factual
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IPL 2018: The dos and don'ts for brands

MUMBAI: Brands are always on the hunt to find events with high engagement and some sporting properties are just that. The Indian Premier League (IPL) has been one of the most sought after and followed sports events in India since 2008. It’s 2018 now, its eleventh edition and the IPL has come a long...

MAM Marketing MAM
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Star India bags 5 new advertisers for IPL 2018

MUMBAI: Star India is building up on its advertiser list for IPL 2018 with the announcement of five new brand additions, taking its total portfolio to 16. New names include Colgate, Amul, MakeMyTrip, Parle Products and Vu TV.

Television TV Channels Sports
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Coexistence of music channels and digital devices is shortlived: Neeraj Vyas

MUMBAI: Digital platforms are threatening the very existence of music channels today. With rising cost of licencing music, the profitability of channels has drastically dropped. Speaking to Indiantelevision.com, SAB & MAX cluster EVP and head Neeraj Vyas says that music channels carry more...

Television TV Channels People

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