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Ad spend to remain bullish this festive season

Mumbai: After two Covid-impacted years, the mood among consumers and advertisers for the festive season is a lot better. Media agencies expect a decent uptick in ad spends. The overall sentiment is positive. iProspect India executive vice president Kaushik Chakraborty explains, "Unlike the last two...

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Manoj Jagyasi and the promise of Bharat24

Referred to as the turnaround man amongst kith and kin, Manoj Jagyasi was recently appointed as a chief business officer & strategic advisor to the board of month-old Hindi news channel Bharat 24.

Television TV Channels Viewership
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GUEST ARTICLE: Connected TV is emerging as an opportunity for entertainment brands in India

Mumbai: Connected TV (CTV) viewing has been gaining momentum in the western part of the world and is now on an escalating curve in India with 12–14 million monthly active CTV users, according to the FICCI-EY report of March 2022. The advancing new trends in the media and entertainment (M&E)...

Television TV Channels News Broadcasting
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GUEST ARTICLE: What are the advantages of the advertising industry with the new 5G technology

Mumbai: In the recently ended spectrum sale, India auctioned 51,236 MHz of spectrum to incumbent operators for Rs 1,50,173 crore across several 5G networks. This implies a speedier experience for customers, with mobile devices interacting with wireless networks significantly faster and users seeing...

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Xaxis launches programmatic media commerce solution Discovery Commerce

GroupM’s outcome media specialist, Xaxis, has launched a new programmatic media commerce solution in India called Discovery Commerce. This helps brands and advertisers navigate the evolving programmatic media commerce ecosystem and drives stronger outcomes from their media investments.

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