MAM
Report on Shemaroo

Chennai Super Kings is driving IPL13’s social media popularity: Wavemaker Mesh Report

Fantasy Gaming Leagues gaining popularity

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NEW DELHI:  IPL buzz volume is on track to go two times from the last season, reaching more than 60 million, indicated the Wavemaker Mesh report, released recently. Last year, the buzz volume was 37 million. 

The report is curated by Wavemaker using real-time data intelligence solution via reading real-time environmental signals on multiple data-points. This season report has data sources from multiple consumer touchpoints across Digital ecosystem ranging from Social Listening, Google Searches, Website visits, BARC, Video analytics in partnership with VIDOOLY, Interaction data points collected from Facebook, Twitter, Instagram, and YouTube.

The report also indicates that the social buzz of the cricketing extravaganza is mirroring TVR and the next two weeks might see a huge surge there, after momentous buzz fatigue. Chennai Super Kings is driving the league’s social media popularity. 

The report also highlighted the top 10 most loved ads; in pecking order: Dream11, Oppo, Tata Motors, Samsung, Paytm First Games, Gulf Oil, Make My Trip, Lifebuoy, Bingo, and Gamezy. 

Additionally, cricket fantasy leagues are enjoying never before seen engagement with 90+ million web traffic and 300 million Google searches for the top 5 leagues in September 2020. 


 

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