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Media needs ‘auto-correction’, guidelines to restore order: Venkaiah Naidu

Expressing concern over the future of journalism and the sanctity of news in the face of disruptive technological advances, vice president of India and Rajya Sabha chairman M Venkaiah Naidu urged all stakeholders to ensure credible journalism, since media is an effective tool of empowerment of...

Television TV Channels News Broadcasting
Zee5 partners with XroadMedia to ramp up personalised user experience

KOLKATA: Zee5 has onboarded XroadMedia to ramp up its hyper-personalised Video on Demand offerings and social media services. Through this partnership, Zee5 will put to use XroadMedia’s innovative back-end solution, Ncanto, to provide multiple content discovery, recommendations and personalisation...

iWorld Over The Top Services
How brands celebrated #2020WaliDiwali on Twitter

NEW DELHI: Every festive season, as people prepare to splurge, brands leave no stone unturned to position themselves in the front line of their consumers’ view. Twitter – given its conversational nature, diverse reach, and ability to seamlessly connect brands with the right audiences – sees a...

MAM Marketing MAM
Over three decades, marketing has seen a paradigm shift

On a long trip, the mode of travel may encompass an assortment including air, train, road, boat. Even within these legs, the experience could differ significantly, for example driving on a mountain road, versus regular old ride through the city.

MAM Marketing MAM
Chennai Super Kings is driving IPL13’s social media popularity: Wavemaker Mesh Report

IPL buzz volume is on track to go two times from the last season, reaching more than 60 million, indicated the Wavemaker Mesh report, released recently. Last year, the buzz volume was 37 million. 

MAM Marketing MAM

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