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Facebook and Instagram roll out music products in India

MUMBAI: Facebook announced new ways for people in India to express themselves through music on Facebook and Instagram, with music stickers on Stories and other creative tools such as Lyrics on Instagram, Lip Sync Live, and the ability to add songs to their Facebook Profiles.

iWorld Social Media
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BookMyShow's campaign around the movie Dream Girl Creates a Stir on Social Media

MUMBAI: BookMyShow, India’s leading entertainment destination, has launched a fun, quirky and innovative marketing campaign for Ayushmann Khurrana’s upcoming film ‘Dream Girl’. The campaign through its smart approach has managed to perform exceedingly well and capture people’s attention. This...

iWorld Social Media
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Facebook's revenue rises by 28% to $16.9 billion in Q2 earnings

Facebook beat analysts’ expectations in Q2 results posting $16.9 billion revenue with $ 16.62 billion in advertising revenue. The result came after hours when Facebook struck a $5 billion settlement with the Federal Trade Commission following the 2018 Cambridge Analytica scandal.

iWorld Social Media
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YouTube expanding monetisation tools for creators

Social media giant YouTube is focusing on new monetising opportunities for its top creators in addition to ad revenue. YouTube is rolling out new options for channel memberships, custom stickers that users can pay to make appear in video chats, and several new merchandising partners.

iWorld Over The Top Services
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Flexi-timing, job hopping, social media feedback are key HR issues for media companies

The challenges of human resources (HR) are constantly changing in any industry thanks to the emerging role of automation and social media along with a higher rate of attrition and scarcity of talent. Decoding the new age issues in the HR space, Publics head HR Nikhil Natekar spoke on a wide range...

MAM Marketing MAM

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