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ShareChat, Moj inks music licensing deal with T-Series

KOLKATA: Social media platform ShareChat has announced its agreement with India’s largest music label, T-Series to license its music catalogue on the platforms. The collaboration would provide for an enhanced experience on ShareChat and short video platform Moj.   Over 180 million active users on...

iWorld Social Media
Brands join moment marketing with Janmashtami creatives

NEW DELHI: Festivals hold an importance for all. Last week, brands portrayed campaigns on the theme of Raksha Bandhan and this week they are celebrating lord Krishna’s birthday aka Janmashtami.

MAM Media and Advertising Digital Agencies
SVOD sees 82% growth in urban India

KOLKATA: Contrary to popular belief that Indians don’t pay for content, Kantar’s ICUBE 2019 report has found that SVOD has seen a significant surge of 82 per cent in India over the last one year. Moreover, smaller towns have driven growth. 

iWorld Over The Top Services
TV actors expand footprint via digital platforms

MUMBAI: Even before the lockdown, Bollywood actors had started to make themselves prominent on social media. During this pandemic, Instagram, YouTube and TikTok gave TV stars ample opportunity to connect with fans in a relatively safe environment. While production was halted, actors leveraged...

Television TV Channels GECs
I&B ministry drafts policy guidelines to improve govt's social media outreach

MUMBAI: The Ministry of Information and Broadcasting (MIB) has come up with policy guidelines for empanelment of social media platforms with Bureau of Outreach and Communication (BOC). The new policy guideline is aimed at improving the social media outreach along with putting in place a policy...

Regulators I&B Ministry

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