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GUEST COLUMN: How D2C brands can level up their digital marketing game in 2022

Mumbai: In today’s times, Direct-to-consumer is an extremely exciting space, primarily because there are so many interesting brands coming up in multiple industry verticals. Right from food to technology to health and many others, there are home-grown D2C brands making it big while raising...

Specials Year Enders
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Reshma Rohida promoted as social media & creatives manager at iVIPANAN

Mumbai: Marketing and management services company iVIPANAN Digital has announced the promotion of Reshma Rohida to the role of manager - social media and creatives. She previously held the position of creative designing lead and managed the creative department for the assigned clients. Rohida has...

MAM Media and Advertising People
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DigiChefs bags social media & influencer marketing duties for Ram Bandhu

Mumbai: DigiChefs, an independent and high-performance creative agency has won the social media and influencer marketing duties of Ram Bandhu, the flagship brand from FMCG company Empire Spices & Foods Ltd (ESFL).

MAM Marketing MAM
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Instagram announces 25 Under 25 Instagrammers of India

Mumbai: As part of Instagram’s ‘We Are In The Making’ campaign that celebrates young people who’re in the making, and in the run-up to Meta Fuel For India 2021, the platform has now announced its 25 Under 25 Instagrammers of India.

iWorld Social Media
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Social media to be fastest-growing channel by 2024: Zenith ad spend forecast

Mumbai: Social media will be the fastest-growing channel between 2021 and 2024, with an average annual growth rate of 14.8 per cent, closely followed by online video at 14.0 per cent, predicts Zenith’s Advertising Expenditure Forecasts report, published on Monday. The global ad market will continue...

MAM Marketing MAM

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