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64% Indian streamers are more receptive to ads on streaming platforms than social media: Magnite report

Mumbai: Magnite, the independent omnichannel sell-side advertising platform, on Tuesday released a study entitled "India Embraces the Streaming Era" that found ads on streaming platforms capture more attention than ads on social media. Nearly two-thirds of India’s streamers (64 per cent) are more...

MAM Marketing MAM
Apurva Chandra talks about credibility of social media, RPD and direct-to-broadcast: CII The Big Picture Summit 2022

Mumbai: At the Big Picture Summit organised by the Confederation of Indian Industry (CII) on 16 & 17 November, among the many dignitaries that were in attendance and spoke on various topics, the ministry of information & broadcasting (MIB) secretary Apurva Chandra was also present. On his...

Television TV Channels News Broadcasting
First Care's BuddsBuddy hands over social media duties to Team Pumpkin

Team Pumpkin has acquired the digital mandate of First Care’s brand, BuddsBuddy. The account will be handled by the agency’s team based out of Bengaluru.

MAM Media and Advertising Digital Agencies
Tata Capital unveils new campaign promoting its offerings

Mumbai: Tata Capital has unveiled its integrated marketing campaign "Palak jhapkao, loan paao!" to promote its various loan offerings. The campaign has a series of short films themed around the digital, seamless, and quick loans offered by Tata Capital. The campaign went live on 9 November....

iWorld Over The Top Services
Vavo Digital announces collaboration with six content creators for LinkedIn

Mumbai: Vavo Digital has initiated a structured initiative to lend a fresh perspective to influencer marketing by exploring the coming-of-age social media platform LinkedIn. At the onset of this pursuit, Vavo Digital identified and signed up six key influencers. In the upcoming quarter, it aims to...

iWorld Over The Top Services