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New IT rules will empower and protect social media users: Ashwini Vaishnaw

The new IT rules will empower and protect users and ensure a safer social media ecosystem, said the union IT and communications minister Ashwini Vaishnaw who recently took charge of the ministry post the cabinet reshuffle.

Regulators I&B Ministry
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GUEST COLUMN: Deciphering social media Humanology during pandemic

Before 2020, if any individual ever put a requirement about a hospital or medicines on their social media timeline, the only people to respond to those posts would be their friends and professional relations. It was highly unlikely if an unknown (or unconnected) individual jumped in to respond or...

iWorld Social Media
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Trell's latest masterclass gives tips to budding content creators

Mumbai: Content creators today have become one of the crucial aspects of product marketing as they influence the decision of buyers, and make recommendations that are beneficial to both the brand and the consumer. Against this backdrop, lifestyle content app Trell recently conducted a masterclass...

iWorld Over The Top Services
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The Pink Foundry ropes in Tilt as agency on record

Mumbai: Confira Laboratories from the house of Encube Ethicals has roped in Tilt Brand Solutions as strategic, creative and digital agency on record for its skin-care brand, The Pink Foundry. The brand has been launched on e-commerce platforms, along with its first digital campaign across formats.

MAM Media and Advertising Account
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Parliamentary panel asks Google, Facebook to comply with new IT rules

The Parliamentary Standing Committee on Information Technology (IT) has directed US tech giants Facebook and Google to comply with the new IT rules, which came into effect on 26 May.

Regulators I&B Ministry

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