Mumbai: Leaders from different digital domains, spanning publishers, marketers, new age digital companies, and creative and media agencies, gathered on 26 August at The Advertising Club’s third edition of D-CODE: The Annual Digital Review 2022 in Mumbai.
The evening kicked off with tech professional turned stand-up comic turned compere for D-CODE 2022, Anshu Mor, who welcomed the attendees with a humorous anecdote narrating his real-life resignation story.
Welcoming the attendees, The Advertising Club president Partha Sinha, emphasised how digital has become a game-changing medium for brands over the course of the last 10–15 years.
Dentsu Creative CEO Amit Wadhwa kicked off the event as the first speaker, showcasing two case studies – ‘The Protest March’ and ‘Back Up Ukraine'—and prodded the audience to remember that we are still about people.
S4 Capital CEO – APAC Michel de Rijk presented the Tata Tea example done for Independence Day and emphasised how the integration of data and content with technology enables agencies to create high-quality content overnight in just their own studio.
ONDC chief business officer Shireesh Joshi articulated the vision and implications of the ONDC initiative for sellers, buyers, and every component and process along the e-commerce chain.
Shedding light on the power of targeting and geolocation insights in campaigns, Jio Ads CEO Gulshan Verma enlightened the audience on the scale and solutions offered by JioAds.
Talented founder P G Aditiya took the audience through the 55 steps that were involved in creating the Cannes 2022 Grand Prix winner, "The Unfiltered History Tour," and emphasised the benefits of a long client-agency relationship in creating path-breaking campaigns.
Following this was Disney+ Hotstar executive VP and CMO Sidharth Shakdher, who shared his thoughts on reversing the narrative of digital driving people apart by building a better consumer experience.
YouTube India head of consumer marketing Mansha Tandon, spoke about shaping creativity with culture and trends in the digital space.
Speaking next was luxury & lifestyle influencer Rizwan Bachav, who walked the audience through his journey, learning, and challenges in becoming an influencer.
Sharing thoughts on how creativity can build brands, Starcom CEO Rathi Gangappa emphasised the need of being human in the age of digital transformation.
Concluding the review, Meta marketing director Avinash Pant spoke about the evolution of social connections and the exponentially growing metaverse space empowering meaningful experiences.
Addressing the evolving digital ecosystem at the third edition of D:CODE, Sinha said, "Digital marketing has gone on to become a game-changing phenomenon and the Advertising Club’s D:CODE is a testimony to our persistent efforts to create awareness and enhance the learning curve of the fraternity with insights and takeaways from the industry’s best digital minds. D:CODE has witnessed great case studies that have worked beyond the boardroom. As we move forward in this ever-evolving and competitive digital era, D-CODE will continue to become a significant platform with case studies that give profound experiences, transforming the way brand custodians especially approach their digital."
At the third edition of The Advertising Club’s annual digital review, the 10 digital evangelists from the advertising and marketing fraternity shared key takeaways that brands and their digital custodians can make use of.