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Short video platforms rise with Bharat positioning

KOLKATA: The star of user-generated content was on the rise in India due to TikTok, only to be abruptly curtailed when the government banned the Chinese-origin app. Now, nearly a year after TikTok’s exit, a number of homegrown short form video platforms have emerged to plug the gap. It seems that...

iWorld Video On Demand
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MX TakaTak launches influencer collaborative space

KOLKATA: Short video apps have paved the way for millions of young content creators to grow into digital superstars. With its vision of nurturing such budding talent, leading short format video app MX TakaTak not only aims at giving young creators a platform to showcase their talent, but is also...

iWorld Over The Top Services
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MX TakaTak announces Rs 100 crore creator fund

New Delhi: MX TakaTak, a popular short form video platform, has shown huge growth in terms of users, usage time and its large community of content creators amongst other metrics. It has now announced a new initiative for creators - the MX TakaTak creator fund to encourage India’s talented and...

iWorld Over The Top Services
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TikTok debuts on TV with Samsung

New Delhi: Samsung Electronics and TikTok have announced a new app partnership that brings TikTok’s trending content into the home. TikTok will be exclusively available on Samsung Smart TVs in Europe, launching first for UK customers.

iWorld Over The Top Services
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Netflix sees 60% surge in Twitter discussions in last 90 days

As the lockdown opened up the corridors to OTT content, several reports suggest that Netflix has been one of the top gainers. This was reflected on Twitter as well, where the influencer discussions related to ‘Netflix’ spiked more than 60 per cent during March-May 2020, over the previous 90 days,...

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