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Disney+ Hotstar & Netflix dominate India's SVoD market: Omdia

MUMBAI: Now here’s further research confirming Netflix and Disney+ Hotstar’s dominance of the Indian streaming market. Research firm Omdia’s  2021 Online Video Market and Consumer Trends Report released on 31 March states that the two streaming giants accounted for 50 per cent of all subscription...

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Telecom bundling, availability of smart TVs boosting OTT market in India

NEW DELHI: The Covid2019 outbreak which brought the entire world to a standstill has helped one sector in India – the OTT industry. Post the pandemic, OTT platforms like Netflix, Amazon Prime Video, and Disney+ Hotstar gained massive popularity in the country, and they successfully expanded their...

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Guest column: Implications of the new digital media code for online content platforms

The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021, framed under the Information Technology Act 2000, were notified on 25 February 2021.

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Disney+ Hotstar India subscriber number stabilises

Disney+ Hotstar’s growth appears to have plateaued in India. As of Q1 ended 2 January 2021, the streaming service continued to account for 30 per cent of Disney+ overall subscriber count of 94.9 million as announced by the company this morning.

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Disney+ Hotstar ropes in Netflix’s Roopa Sharma as director- marketing

Disney+ Hotstar has brought on Roopa Sharma as director - marketing. In her new role, Sharma will focus on social media marketing for the subscription business.

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