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65% millennials and Gen Z prefer OTT over TV, report says

Urban India’s youth has relied on OTT platforms to kill monotony. Amid other options, the streaming services have emerged as the most popular source of entertainment as 70 per cent of the youth have turned towards OTT platforms in their spare time.

iWorld Over The Top Services
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Nitin Agarwal joins Purplle.com as chief marketing officer

NEW DELHI- Former Hotstar VP marketing and user growth Nitin Agarwal has joined Purplle.com as a chief marketing officer. He will be in charge of Purplle’s marketing and growth. Prior to this, Agarwal was associated with Sarva, an omnichannel fitness startup where he was leading the role of CMO and...

MAM Marketing MAM
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IPL 2020: Brands opt for spot buying over bigger packages

It was being coined for long by the industry insiders that IPL will bring respite to the broadcasters from tardy advertising revenues that they are dealing with since the onset of Covid-19 pandemic, in early March.

Television TV Channels Sports
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The Big Shift: Where is digital taking the M&E industry?

It’s a rainy afternoon in Delhi and 48-year-old homemaker Sunita is looking for recipes for fritters on YouTube on a smartphone she was recently gifted by her husband. She has made fritters a thousand times in her life and she knows the recipe to it by heart.

MAM Marketing MAM
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Disney+ Hotstar ropes in Google's Sunil Rayan as president & head

KOLKATA: The rebranded Disney+ Hotstar service gets a new head in India. As per reports, the streaming service has appointed Sunil Rayan as the new president and head. Rayan comes from Google where he was managing director for Google Cloud for Games. Former Hotstar CEO Ajit Mohan left the company...

iWorld Over The Top Services

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