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India online video opportunity to scale to $4.5 billion by 2025

NEW DELHI: 2020 was a breakthrough year for over the top (OTT) streaming platforms. India’s online video industry generated an estimated $1.4 billion in revenue in the year, with advertising contributing 64 per cent and subscription 36 per cent, said Media Partners Asia (MPA) in its ‘India Online...

iWorld Over The Top Services
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Shoppers Stop bids goodbye to 2020 with an epic extravaganza, ‘Goodbuy 2020’

India’s leading fashion and beauty destination, Shoppers Stop has launched an epic extravaganza, ‘Goodbuy 2020’ that will witness the finest activations and series of engagements from 11th December to 31st December 2020 across all Shoppers Stop stores in the country.

MAM Marketing MAM
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Eventually, IPL 2020 scored big with advertisers, sponsors

NEW DELHI: When IPL 2020 began in September, there was a lot of speculation in the industry about its capability to churn out the spectacular revenues like every year. The sponsorship rates had gone down by as much as 25 per cent, and it was highly uncertain that the advertisers, who were still...

MAM Media and Advertising Sponsorship
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Disney+Hotstar taps 13 sponsors for IPL 2020

Disney+Hotstar has bolstered its sponsorship portfolio for IPL 2020 with 13 sponsors. The brands which have onboarded for the largest cricket showbiz span across categories.

iWorld Over The Top Services
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65% millennials and Gen Z prefer OTT over TV, report says

Urban India’s youth has relied on OTT platforms to kill monotony. Amid other options, the streaming services have emerged as the most popular source of entertainment as 70 per cent of the youth have turned towards OTT platforms in their spare time.

iWorld Over The Top Services

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