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IPL 2020: Brands opt for spot buying over bigger packages

It was being coined for long by the industry insiders that IPL will bring respite to the broadcasters from tardy advertising revenues that they are dealing with since the onset of Covid-19 pandemic, in early March.

Television TV Channels Sports
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The Big Shift: Where is digital taking the M&E industry?

It’s a rainy afternoon in Delhi and 48-year-old homemaker Sunita is looking for recipes for fritters on YouTube on a smartphone she was recently gifted by her husband. She has made fritters a thousand times in her life and she knows the recipe to it by heart.

MAM Marketing MAM
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Disney+ Hotstar ropes in Google's Sunil Rayan as president & head

KOLKATA: The rebranded Disney+ Hotstar service gets a new head in India. As per reports, the streaming service has appointed Sunil Rayan as the new president and head. Rayan comes from Google where he was managing director for Google Cloud for Games. Former Hotstar CEO Ajit Mohan left the company...

iWorld Over The Top Services
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Modi 2.0: The year gone by for I&B ministry

The ruling Bharatiya Janta Party (BJP) recently completed one year in its second term in office at a time when the world reels under the novel SarsCoV2 crises. Through this year, the government has taken several key decisions and measures which have kept the ministry of information and broadcasting...

Regulators I&B Ministry
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How Covid2019 is affecting outdoor media

Outdoor advertising had a fantastic 2019. Defying predictions, India’s OOH (Out Of Home) industry, grew at over 15 per cent. Driven by IPL, elections and a huge increase in the OTT industry’s outdoor advertising, the industry saw a big increase, enabled adequately by digitization. The industry...

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