MAM

Lux Toilet Soap secures top spot in BARC week 25 ratings

Hindustan Lever Ltd and Reckitt Benckiser were the top advertisers.

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NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 20 June to 26 June 2020, respectively.

The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the week of 2020.

Top advertisers:

Hindustan Lever Ltd and Reckitt Benckiser (India) Ltd picked the top two spots with 292536 and 84987 insertions respectively.

The following spot was acquired by Godrej Consumer Products Ltd with 67256 insertions.  

Brooke Bond Lipton India Ltd and ITC Ltd recorded 46500 and 41791 ad insertions respectively.

Procter & Gamble Home products acquired the sixth spot with 36676 ad insertions on TV.

Other top brands in the pecking order were as follows: Procter & Gamble, Amazon Online India Pvt Ltd, Cadburys India Ltd, Ponds India.

Rank Advertiser Insertions
    Week 25
1 HINDUSTAN LEVER LTD 292536
2 RECKITT BENCKISER (INDIA) LTD 84987
3 GODREJ CONSUMER PRODUCTS LTD 67256
4 BROOKE BOND LIPTON INDIA LTD 46500
5 ITC LTD 41791
6 PROCTER & GAMBLE HOME PRODUCTS 36676
7 PROCTER & GAMBLE 30234
8 AMAZON ONLINE INDIA PVT LTD 24555
9 CADBURYS INDIA LTD 20293
10 PONDS INDIA 19034
TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Advertisers

Top Brands:

Lux Toilet Soaps became the top brand in BARC week 25 rankings as it recorded 22772

insertions on TV. It was followed by Horlicks (16812) and Amazon.in (16535).

The fourth and fifth sport was acquired by Policybazaar.com and Surf Excel Easy Wash with 16196 and 14503 insertions, respectively.

Other top brands in the pecking order are as follows: Dettol Toilet Soaps, Wheel Active 2 in 1, Close Up Ever Fresh, Godrej No.1 Soap, Sunsilk Black Shine.

Rank Brands Insertions
    Week 25
1 LUX TOILET SOAP 22772
2 HORLICKS 16812
3 AMAZON.IN 16535
4 POLICYBAZAAR.COM 16196
5 SURF EXCEL EASY WASH 14503
6 DETTOL TOILET SOAPS 13549
7 WHEEL ACTIVE 2 IN 1 12726
8 CLOSE UP EVER FRESH 12645
9 GODREJ NO.1 SOAP 12126
10 SUNSILK BLACK SHINE 11877
TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Brands

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