MUMBAI: UK broadcaster Channel 4 has announced that it will launch a new channel called 4Seven, which will have scheduling based on how much chatter programmes are getting through social media outlets. It will allow viewers to catch repeats of shows.

4Seven will be launched later this year. It will schedule content that is creating noise - among commentators, bloggers, Twitter , Facebook.

The aim is to deliver more content that viewers want to watch. Channel 4 CEO David Abraham said that viewers say that they sometimes just miss the best stuff, despite their PVR and VOD.

"4seven will give viewers more chances to catch the most popular and talked about Channel 4 shows from the last seven days," added Abraham.

MUMBAI: Star Sports? sports entertainment news show ?Score Tonight? that showcases the most sensational headlines from around the world, celebrates its 1,000th episode with a brand new look and format starting today.

Taking the entertainment angle of sports news, ?Score Tonight? will feature sports stories, such as colour stories involving the world?s biggest sporting personalities, and the sometimes outrageous things they say and do, on and off the pitch.

Hosted by Raelene Renai Mattu, ?Score Tonight? aims to take its coverage of sports to a new level, starting with a virtual set featuring multiple video walls, thus giving viewers a new and engaging experience.

Targetted at young and passionate sports fans who want to express their views, Score Tonight?s coverage of the most entertaining stories in sports will also ramp up its interactivity by getting viewers involved with interactive polls as part of its news segments.

The show will also integrate with social media platforms for sports fans to fully interact with the programme on Twitter @ScoreTonightTV and on Facebook at www.facebook.com/espnstarsports, as well as get the latest updates on the most engaging sports news and updates from around the globe.

Since 2007, ?Score Tonight? has offered Asian viewers coverage of the latest scores and results and a look at the day?s news from the world of sports every weekday.