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PhonePe goes all out for IPL 2021, inks 6 different sponsorships

KOLKATA: In a bid to drive its reach and growth, digital payments platform PhonePe is betting big on the IPL by taking up six different sponsorships for this year’s edition. Besides being the official co-presenting partner for the television broadcast of IPL 2021 on Star Sports Network, PhonePe is...

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Star Sports Network logs 3.8 million AMA for 1st India vs England Test

KOLKATA: The first Test of the India-England series witnessed a viewership with 3.8 million average minute audience (AMA). The first Test also delivered the highest opening day reach since 2019 as 26 million fans celebrated the comeback of cricket on home soil after 330 days. The phenomenal numbers...

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Star Sports brings back Election Se Selection with a special twist

KOLKATA: With the Vivo IPL 2021 auction scheduled for 18 February, Star Sports is bringing back Election Se Selection, which will allow fans to predict which team will buy their favourite players.

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Star India’s Sanjog Gupta paints the 2021 picture for the broadcaster’s sports portfolio

Live sports came to a halt for the better part of 2020 due to the Covid2019 pandemic. While the Indian Premier League (IPL) made up for the absence of other sporting events, the momentum is building around resumption of live sports with the onset of 2021.

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England Tour of India will prove beneficial for brands: Star Sports’s Anil Jayaraj

KOLKATA: After a year without major sporting events in the country, sports lovers are ready for an action-packed year. Team India is gearing up to play the Englishmen on home turf, marking the first time post-Covid lockdown that an international cricket series will take place on Indian soil. Given...

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