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Star Sports 1 Hindi drags sports channels viewership down in week 7

MUMBAI: The decline in the viewership pattern of sports broadcasters continued in week seven (15-21 February) of Broadcast Audience Research Council (BARC) India ratings. Sports channels, this week, tumbled by over 60 per cent as compared to week six (8-14 February). Star Sports 1 Hindi of Star...

Television TV Channels Viewership
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Star Sports launches #KhelBolega campaign around IPL 2020

MUMBAI: Amid the heightened social media chatter within fans, Star Sports along with the Board of Cricket Council of India launched Khel Bolega, a television commercial (TVC) ahead of IPL 2020. Khel Bolega indicates that the coming season will clearly end the response to all the chatter (#BolBakar...

Television TV Channels Sports
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Star Sports takes note of the overwhelming fan chatter around the 13th season of VIVO IPL; launches #KhelBolega TVC

MUMBAI: The VIVO IPL fever caught on early this year with fan expectations and chatter pouring in months ahead of the start of the tournament; triggered further with the announcement of the schedule last week. In response to the heightened social media chatter that followed from fans who are...

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Sports channels reverse viewership loss but still weak in week 6 of BARC

MUMBAI: The viewership of overall sports channels continued to decline as per data published by Broadcast Audience Research Council (BARC) India. Sports broadcasters fell marginally by over 2 per cent in week six (8-14 February) as compared to week five (1-7 February). The decrease in eyeballs is...

Television TV Channels Viewership
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Star Sports campaign for ICC Women’s T20 WC 2020 featuring Shafali Verma

MUMBAI: Star Sports has launched a new campaign #TakeOnTheWorld featuring sixteen-year-old Shafali Verma, ahead of the ICC Women’s T20 World Cup set to begin Friday on 21 February 2020. #TakeOnTheWorld uses glimpses of Shafali’s childhood to bring alive her single minded-focus and passion to play...

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