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Star Sports to re-run best of kabaddi action during COVID-19 lockdown

MUMBAI: Star Sports is giving fans the opportunity to relive some of kabaddi’s most iconic moments; from India’s 2016 World Cup victory to nail-biting matches in Vivo Pro Kabbadi League seventh season. The COVID-19 pandemic has halted all live sporting events across the world leading to a dearth of...

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Women’s T20 WC 2020 viewership grows three times to 5.4 bn mins

The recently concluded ICC Women’s T20 World Cup saw unprecedented growth in the consumption of T20 women’s cricket, resulting in the official broadcaster Star Sports setting new records. Consumption rose three times to 5.4 billion minutes during the tournament.

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Indian women’s T20 world cup matches dominate TV screens with 72% viewing minutes

The Indian women's cricket team may have failed to lift the T20 world cup at Melbourne, but definitely have turned the eyeballs of the audience, by putting up a tough fight during all the league matches.

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Rohit Sharma joins fan banter around IPL in new campaign

MUMBAI: The thirteenth edition of the Indian Premier League is witnessing huge fan banter which inspired the #KhelBolega campaign, launched by Star Sports in tandem with BCCI recently.  One of the big conversation points amongst fans was that Rohit Sharma-led Mumbai Indians has only won the IPL in...

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IPL 2020: From the brands' lens

For audiences and TV viewers, the Indian Premier League (IPL) is all about the action on the field - the ball being belted for fours and sixes on all sides of the pitch. The leather striking the stumps with the bails being lit up as they leap up in the air.

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