Star stays No. 1; Colors rules digital for last 4 weeks
MUMBAI: Star Plus stays at the top based on average ratings for the 10 weeks ended 15 December while Colors rules for
MUMBAI: Star Plus is launching a new show titled ‘Veera‘ that will narrate a story about a brother-sister bond.
Starting 29 October, the new show will air from Monday to Friday at 10.30 pm.
‘Veera‘ is replacing Star Plus‘ long-running show ‘Pratigya‘ which is going off-air this week. The new show will compete with the leader of the slot Sony Entertainment Television‘s (Set) Bade Achhe Lagte Hain, Zee TV‘s ‘Punarvivaha‘ and Colors‘ Parichay.
Star Plus GM Nachiket Pantvaidya said, "Veera is a story of complex human relationships narrated through a loving brother Ranvijay, who becomes a motherly-figure for his sister. ‘Veera‘ is a heartfelt story of a brother and sister bond that will give viewers hope and will highlight the importance of nurturing old bonds with their siblings. The relationship between siblings is unique and has a special place in our lives."
Produced by Beyond Dreams, the show is being directed by Waseem Sabeer.
According to the channel, Ranvijay and Veera‘s (lead characters) story is set to provide a ray of hope to all its viewers who often found themselves tangled in their complex daily life which is replete with strained relationships, rocky marriages, troubles family ties, routine pressures and hollow and materialistic existence.
‘Veera‘ will fill an important void that is created by existential battles to survive "extremely busy" and "stressful" lives. The show will sensitively reinstate one‘s faith in family ties that now suffer from monotonous and hectic lifestyles, the channel said.
MUMBAI: Star India non-fiction content engine head Monika Shergill has decided to move on from the company after a stint of five years.
Confirming her movement to Indiantelevision.com, Shergill said, "Yes, I have put in my papers at Star. I had absolutely wonderful time at Star and it?s a great organisation to work with."
Though she refused to comment on her next venture, she hinted that she might be associated with Star in future.
Shergill had joined Star in 2007 as programming head for Star One. Later on in December 2009, she was appointed as the non-fiction head of Star Plus. She took over the role of Star India non-fiction content engine head in 2011.
Prior to joining Star, she was with Sony Entertainment Television (Set) for five years as the associate creative head.
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